Big Tech的策略：Facebook、亚马逊、微软、谷歌和苹果在哪里投资和收购，以及它对未来的信号（英）

1Big Tech’s Playbook: Investments, acquisitions, & key themes30We work with our partners to build the future in radically new ways. To do that, they need to understand how markets are evolving. We rely on data and tools from the CB Insights platform to support our recon on the technology companies and trends that will shape the future.Anne BerkowitzCo-founder, Bionic3SIGN UP FOR A FREE TRIALCB Insights helps the world’s leading companies make smarter technology decisions with data, not opinion. Our Technology Insights Platform provides companies with comprehensive data, expert insights and work management tools to drive growth and improve operations with technology. WHAT IS CB INSIGHTS?4Contents5Summary of findings6Big tech highlights & market drivers19Acquisition trends33Investment trends45Methodology5Summary of findingsNote: Includes investments & acquisitions made by Facebook (now Meta), Amazon (including Amazon Web Services), Microsoft, Google (and its parent Alphabet), and Apple (FAMGA) standalone corporate entities only in 2021, unless otherwise noted. *Via Amazon’s Climate Pledge FundFAMGA slowed its acquisition & financing activity in 2021Big tech acquisitions reached a 5-year low in 2021…•FAMGA made 34 acquisitions in aggregate last year. Apple accounted for just 1 acquisition, down from 10 in 2020 and 8 in 2019.…as FAMGA’s investments leveled off, participating in $9B worth of deals in 2021.•Amazon and Microsoft lead FAMGA in unique companies funded (tied at 10) in 2021, followed by Google (8), Meta (2), and Apple (1). •With 120+ deals in 2021, GV (Google Ventures) is the most active FAMGA venture arm by a wide margin, focusing on health-related investments.•After a steady first 3 quarters of year, FAMGA pulled back slightly on investments in Q4’21. Microsoft made no investments in the quarter. FAMGA saw aggregate revenue of $1.4T in 2021. In turn, the companies poured money into these areas:•Acquiring for emerging technologies: Big tech has looked to bolster its artificial intelligence (AI), virtual reality (VR), and semiconductor capabilities, among other areas.•Investing for the hybrid work and cloud era: In particular, Google and Microsoft backed several cloud, cybersecurity, and productivity software providers. •Racing for consumers in India: Facebook, Amazon, Microsoft, and Google all made investments to companies based in the country, maintaining their focus on the massive market of internet users.•Big bets on the future of mobility: Amazon, Microsoft, and Google backed auto tech companies like Cruise, Waymo, and Rivian.*6Big tech highlights & market drivers7Big tech-backed funding dips in 2021Note: Includes follow-on investments. Venture arms are not included. FAMGA HIGHLIGHTS & MARKET DRIVERSUnique equity deals & dollars with FAMGA participation, 2017 – 2021Funding amount ($B)Deal count$2.9$3.8$7.3$12.5$9.02124343532010203040$0$5$10$15201720182019202020218FAMGA HIGHLIGHTS & MARKET DRIVERSBig tech acquisitions trend downAnnual