中国营销技术生态图谱

生态图谱ް ᩱ㵩ᾚ䭧〮㔿ᾧ㠡䠞㝊㐚㣉剦▨抗䰙憩⎔㝊ᾰ䛦䠞⋣听ᾚ㝓棼҇⦔
ῇ⢗⪧㣜䠞喿暚䕉⨝҇弤㣿弤⪴䠞徂⢗ₛᾴ゚⭥ᾨῇ⢗㣆⢹䠞㐚㣉㣔㤞▢⃶҇【憴慡䮕⑂‬凮僫䱸‣҇⣂╕『捧㝊⫔⡸ῇ⢗㝊㼢廓⾜⣔䠞㔬▧⃧儈Ғ▀ᾚ㝓棼҇ῇ⢗䠞㐚㣉㣔㤞゚⭥弊⎔⢗枂҇㢧␻㢎⪴⎔㼑ₛᾴ҇⑃␵ῇ⢗♛䏦㢎⬗⣊ⴸ䕊⌂䖝⒰ѧᾨ㳾▦㞐҇㞔䡵䠞⾜⣔梚㷜Όᾧ㝇㕂⑂.BS5FDI⎵㝊ѧ㵮⬜҇䭛⥹㻛捩䠞⺵弑҇≆䚹⎔ₛᾴㅈⅻ慳㧑䠞弟偁㙧⃶〯ⷜҒ〸⫁䠞㜊㔈氋⑂梚㷜҇嵃$%1Ҿⴼ㏑㜊㔈」▊ҿ╕『䠞㐯廞䊇぀ᾚ䢎ᾧ⍩Ғ冦弤㣿弤⪴䠞㠔劗⒰☦徂㾺懭喿暚梚㷜҇㐤喿暚厄⑂⒰Ѥ喿暚‫☦31"㕂▫†㝊䠞䊇䉓ѧ㢎⪴䠞【廇⣔㠉Ό⣂╫䚹ѧ柾†慫㢹䠞⫡䉓‫【廇(SPXJOH*0҇慲㢣ㅈⅻ䚹㆛㢧␻⛠ㅈ䡹【廇㼑炨☦▫ㅝ‫҇姿烪㠔㌁梐⛈䏢⢘Ғ㞨䛿㐯廞ㅈ⃎⑃㏥҇㗔㏥㤞ゔ"*4$3.㐾⥨㹍䳣ѧₛᾴ【廇⅝慵†姦ᾴ偭㤞☦⁁ᾴ偭㤞䠞₲⒰☦ⓡ偁҇⨸ピ†₲⑙ₛᾴ䠞ⴸ␵҇ロ䋐҇Ό␺憹†慳‵ₛᾴ䠞孞㮻⒰㐃ズѧ㵯䱹҇⣂ᾚ‵䎠╫㇁㎪朙䠞廵懭ῇ҇ⁿᾤ䠞⨸憹㟉慳ι『㢎῔ⵓ㞭ⴸ䕊䠞‥㉟ѧ㣄㣿⾌㣿҇㜊⳱⒰䰑㤛㒫㎲ѧ㵩ᾚῄ〮㔿ᾧ㠡䠞㝊㐚㣉剦▨抗䰙憩⎔㝊ᾰ䛦䠞⋣听ѧᾧ╕樺嬠㣄㣿҇ⷋ₴婅㣄㣿樺嬠ѧ䫷䬩㵩ᾚ⃧㜊⳱⒰㞐⁽䠞╜ᾨ冟ѧ『⎷㡎╫䠞㝊⌺䝅㉟҇㟉ῇ⢗῝厍⌂䖝懡⏊䠞㢚⫁ӌ火⫃濟Ӎ‥ₐ҇⌐⿀㣿䠞偩㻨ᾥ姦㎰娊憚҇ⶓₛᾴ憺㎪†ᾧ▉⃊捩䠞ㄋ♧ѧ䋐冦҇㳽⬜⧮⑬⾝⋢䚹㏚嶎҅ӌ火⫃濟Ӎ⣂㊩㜳ῥ⪰҇┎╢㛓╲†ᾚ⎡ѧ῔ⶕ㷜⣂⫁㻛姦㞐⁽䠞䧎ⷚ䉓҇ⴸ䕊ₛᾴ憠䚹朙҇ῇ⢗䠞.BS5FDI⁁ᾴ⣂㳾㢹枎啑ㄱ†嚆⑝╫ⷯѧ『ῥ⏧҇.BS5FDI樠⥹▄㟉ⶩ₱枂㻘҇⪞㷹㿰ῥ慶҇灲灲㝺枕ѧ『⣂䝅㉟䠞㕂⑂ᾥ҇慳‵ⶩ₱枂㻘゚⭥憪㾪䠕ᾤ厸▊ῇ⫈҇婅弤㣿弤⪴䠞ₛᾴ崾䥿☦〮䛂҇℥⬜."Ҿ喿暚厄⑂⒰ҿ䠞⌍㺂぀⾌⁨ι『⏧䠞彝ⓡ⏊҇.BS5FDI㎪朙憹぀ῥㆅ҇▉孛ᾚ㜫ѧ⏊『〯҇.BS5FDI樠⥹₱㞹䘚䙂҇䈅␵⌂゚҇ↂ䋐⾌㎪㶮↳ѧ⁨ⷢ卽㶩䠞00㮻ォῇ҇㎫₆䢥⏊†㜊⳱⒰₴◲䠞␵捩Ғ⁨嚴㣿㸗愀䠞䰔枎㜊㔈㠔劗ῇ҇㎫₆䢥⏊҇㝊劗䀪㸗愀⾌偩⁨₺偹䠞冪㼢♛╲㎪†▉ⁿ㕪ⓡ₴◲"316⇖䠞姦ᾴҒ⁨㳁啋桟‾⎔▌ᾤ㢚⫁⨸朙䠞㎪傃⓯҇㎫₆䢥⏊†㜊㔈氋⑂䠞ピ⫁劗捩ѩѩ栩䣚.BS5FDI樠⥹䠞刿㸝⢹⩾䠞ー㎪҇ㅈ䡹Ѥ㢣廸Ѥⵓ凮‫Ѥ䏋䉓⎕Ѥ㵩㝿‬⑂䳣⪴ⵐᾤ⾜⌆▒⬜梂▨㞿䲥叆䧎⢹冦⎔҇䅚㻕.BS5FDI⁁ᾴ╫ⷯ䠞㞿⫃ѧ⾂⫁䠞⾜⣔䃶␵嵃ῇ⢗䠞.BS5FDIₛᾴ偑偑ⶠ"EPCF㎰冟4BMFTGPSDF⃶῔䦮䰐ⶓ㦡҇㑿㑋ⓝ⁙ῥ㩀ѧ⁨㜊⳱⒰慵䮥䠞⫁剦㠉㣿䢥҇儨⢗⋢姦҇ῇ⢗▨╫Ғ⃠⣂䮕⑂‬凮僫樠⥹҇ῇ⢗⾜⣔⪞
樠⋢⣊⃧ѧ䛋㳾҇㎫₆▉ⁿ⁨ῇ❟⏊弟弤䠞㣔₴ѧドキ䦮䰐柼『㢢㝿FRQWHQWVᑊ౦0DU7HFKصרጶዢࡁඤ᧖ᭉ᭴ߗ׵বᣗᵷඝཕ᎕ವভᬆኾভ0DU7HFKఢ᎗ᙥོן᭴ߗة੖ትበඝཕ߿੖࿓ڱ0DU7HFKصרጶዢࡁඤ᧖ᭉ᭴ߗ0DU7HFKصרጶዢࡁඤ᧖ᭉ᭴ߗ䝅㉟␺憹⢗⌟㜊⳱⒰愆⤥҂『ῇ⢗0DU7HFK⁁ᾴ孞㮻慘⁙⋝҂⃠ᾨ儨⢗⾜⣔䢒㵮⁧䋐愝ⶩ䝅㉟␺憹†ῇ⢗䠞㜊⳱⒰愆⤥Ӕ䝅㉟╫䚹ⁿ㣿҇㜊⳱㐚㣉⣂䝅㉟柌㕁ῇ╫㒿†捧嬛⃶䛂҇㜊⳱偩㻨ᾧ㝇╫ⷯ⎔㝊㮻ォѤ㝊ᾴ㆛҇.BS5FDI⣂ₛᾴ㜊⳱⒰〮䛂ῇΌ啑ㄱ†愝ㆅ⨸朙ѧ㧓㔈ドキ⢘巋偹崻҇『҇ῇ⢗.BS5FDI⁁ᾴ孞㮻⁨⁙⋝ᾤ㽂⏊⁙⋝Ҿ⓯⃧҅⁔㶫⾛ҿ҇⨸朙҇『⣡⨸朙ѧ⌐ῇ『▦㵮⨸朙҇䝅㉟㕂⑂⃶䛂㞨㟘ѧῇ⢗䠞0DU7HFK⁁ᾴ孞㮻㜎⃭愝ⶩӔ『҇儨⢗.BS5FDI⁁ᾴ孞㮻⾌慘⏊⁙儨⋝҇䢒㵮ῥᾥ҇ῇ⢗ᾨῥ⁧㢣愝⫁⾈彷ѧ⁨⫎抂⌆▒䠞㵮愝㣿䢥҇儨⢗⫎抂ᾤ⾜⌆▒ῇ҇『㢢҇"EPCF☦4BMFTGPSDF䠞⾜⇖⎠⏅㟉⁙儨⋝☦⁙儨⋝Ғ冦⣂ῇ⢗⫎抂ᾤ⾜⌆▒ῇ҇ㅈ䡹桠⡼⾜⇖慘⁙⋝҇㞨䀪‫⾜⇖⁙㿉⋝҇…冟⾈彷⾂⫁ѧ『『『『『『⫁丕姦ᾴ㇕孞㮻ҷ⓯⃧Ҁ⁙⋝Ҹ㇕孞㮻⏐⢘Ҁドキ䦮䰐柼ῇ⢗0DU7HFKₛᾴ⁧⪞
╫ⷯ⎷㢹҂姦ᾴ㜎⃭䡢⏃劗␵娂䕊愝⾈ᾨ儨⢗㜊㔈䢒㵮҂ῇ⢗‬凮僫⁔╽㇕㜊ℷ䋐㢣⾈彷ӔҚ『҇儨⢗‬凮僫⁔㜊⣂㇕⁔╽㜊䠞⓺㵮⁨ᾤⓡ厍҇▦㞐㢹ῇ⢗䠞⓺㵮⎳㟉厍҇Όⷋ㟉嶎҇ロ⏧ῇ⢗‬凮僫䠞╫ⷯ慵䮥䢒ロ
儨⢗『⏧䠞㷎」ѧ⡺㳾҂ῇ⢗⣂㐚㣉〮䛂㝓棼䠞偩氦䮉仉Ό愝῔圞ニ҂ῇ⢗0DU7HFKₛᾴ⁧⪞
⎷㢹╫ⷯ某㵏Ӕ㔈ドキ䦮䰐柼偹崻҇『婅㛐ワ⢘巋䦮䰐䠞ῇ⢗.BS5FDIₛᾴ㔿慫ⵐ҇冦⣂4DPUU
#SJOLFS㏚㕂⎔䠞儨⢗.BS5FDI⢘巋『䏢㣆ῇ҇䢒⌍ₛᾴ㜊捩⾌弟慡ⵐѧ偩慡⍺『䠞╫ⷯ҂ῇ⢗喿暚㐚㣉堗䋐偩┠Ӈ喦呗䧎⢹ӈ⏊Ӈ咛⪈㎪朙ӈ䠞慡䮥҂⃠姦ᾴ㜎⃭䡢⏃劗␵娂䕊愝⾈Ӕ㔈ドキ䦮䰐柼朙㢹䦮䰐偹崻҇䢈⏧҇ῇ⢗⢗⌟.BS5FDIₛᾴⳲ捩⾌偩弟慡ⵐ҇⌐ῇⁿᾤ῔ⶩ⤥㎰ㅈ⤥ₛᾴ⃭҇捩䢒ⶓ愝ⶩѧ⁨喿㛐孞㮻㣿䢥҇ 㢣⾀▍䠞ₛᾴ慘⏊⁙偁ⁿᾤ喿㛐҇⾀▍䠞ₛᾴ⣂ᾡ⁙䠞喿㛐ⓔ枎҇⌐⃳ₛᾴ喿㛐⣂ᾡⁿᾥѧ⣂ⶓⵐ⫎抂ₛᾴ䠞嶝㥿ῇ҇㎫₆╫䕊҇偷⫁⪴㜊ₛᾴⶴ㣄ⴸ䕊䡢⏃ѧ0DU7HFKصרጶዢࡁඤ᧖ᭉ᭴ߗ㣿䀪҅ҿ儨⢗⁔╽㜊捩㣿厄ᾰ䛦暐姦҇儨⢗僫㶫ᾨ䮕⑂僫㶫㜊捩㣿厄4UBUJTUBҒҿῇ⢗⁔╽㜊捩㣿厄⢗ⵐ偹崻ⷚ҇ῇ⢗僫㶫☦䮕⑂僫㶫㜊捩㣿厄$//*$ѧ『『『『『『『『『『『『『『『『『『『『『『『『『『『҂㐯廞㣔㤞゚⭥㏨⦠⾝ⷚ0DU7HFK⁁ᾴ大廞‥ₐ㲻㜊大廞捫樷䮕⑂‬凮僫慟䒵╫ⷯ҂ῇ⢗0DU7HFK⁁ᾴ㳽⣂弊⎔䒆䱥姦㉟⷗䴻ῇ⢗䠞‬凮僫╫ⷯ嗗▨
儨⢗慫『҂⃠⣂䮕⑂‬凮僫樠⥹҂ῇ⢗䠞╫ⷯ⪞
樠⋢⣊⃧Ӕ⁨䛂㏑㜊捩㣿䢥҂『҇儨⢗䮕⑂僫㶫㜊⣂僫㶫㜊ῇ䠞⓺㵮⁨ᾤ㽂厍҇▦㞐㢹ῇ⢗⎳㟉⁨ᾤ㽂厍ѧ䮕⑂‬凮僫䠞慟䒵╫ⷯ厎ℙῇ⢗0DU7HFK⁁ᾴ㳽⣂弊⎔ᾚ㹼䒆䱥姦㉟Ӕⶾ⌐䭛⥹㻛捩䠞⺵弑҂㢎㟉㎪῔䛂㏑ῇㅝ⒰䠞捦䮥䨫‥ₐ҂ᾚ井⎱⢎偯䛂㏑乘偠⒰慪喿䠞㐚㣉ᾧ㝇⎔䕊Ӕㅈⅻ䚹㆛㟉㢚⫁廼ⵐӔ儨⢗㞃㢹䠞㜊⳱⒰喿暚ゔ䱥⣂扈䵋䠞⦔䧚ᾤ҇⃠ῇ⢗【㸻㢣ゐ傇慳ᾚ䭧㮻ォѧ⁨『䠞ㅈ⓴䊇䄈゚⭥҇ㅈⅻѤ㐰榍Ѥⶩ值 Ѥㆅ㏥Ѥ#䱳䳣」▊䠞〮䛂҇␺憹†䮕⑂‬凮僫䠞╫ⷯѧⶾ⌐㟉ₛᾴㅈⅻ䠞〙㹵〮䛂҇⎇↹㢎吉⬗䠞宀慘㛢㤶☦Ὴⵦ䠞⌟ⵓⷯ䕊҇⾌偩⣂喿暚ῇ㢙⁽†₺偹䠞扈䵋ѧ䢈⏧҂⢎偯⁙䛂㏑䠞Ӈㅈⅻ䚹㆛ӈ⾌偩≆䚹†⫁捩ₛᾴㅈⅻ㢧␻⛠Ӕⁿ4$3.῔℥҇慳‵㞃㢹㢧␻
ㅈ⓴䳣䫘‾Ⱜ⃭䠞ⴼ㏑⌍井井偹҇䢈⏧䠞῕嬛㢧␻⣔㠉ⷋ㟉ㅈⅻ䚹㆛ѧ冦⣂慳‵ₛᾴῇ҇婅ₛᾴㅈⅻⴲ