重塑企业运营—优化运营，迈向竞争新前沿

重塑企业运营应变于新，启运未来 从洞察到行动，创造非凡价值。优化运营，迈向竞争新前沿Reinventing Enterprise OperationsDisruption has become a way of life. The Accenture Global Disruption Index estimates macroeconomic volatility has increased 200% since 2017, compared with only 4% from 2011 to 2016.1 It’s putting pressure on every organization to transform, fast and frequently, to keep pace with market expectations.But accelerating broad and bold transformation programs isn’t an end game. Organizations should reinvent every area of their enterprise over time, continually, to better manage change.How can you get started? We believe that high levels of operations maturity can contribute to successful reinvention strategies. It’s a topic we’ve researched and discussed with clients for more than a decade. More organizations than ever are reaching higher levels of operations maturity and accessing new levels of performance today compared with three years ago. But the gap is widening between this growing group of “operations reinventors” and those who have deferred investing in optimizing operations.Finding a way to go beyond functional operational benefits to access a new performance frontier is possible. Some organizations that seek to digitize faster are putting more resilience in the business and capturing new paths for growth by using strategic managed services. These services are an effective and efficient way to drive holistic value and achieve talent at scale, business and industry expertise and access to leading technology. This report aims to offer your organization ways to reinvent operations—with the right technology, insights, data, people and partners.Foreword021. Total Enterprise Reinvention, Accenture 2023 https://www.accenture.com/us-en/insights/consulting/total-enterprise-reinventionYusuf TayobGroup Chief Executive Operations1. 企业全面重塑，埃森哲，2023https://www.accenture.com/cn-zh/insights/five-key-forces-of-change如今，颠覆已经成为一种常态。埃森哲“全球颠覆性指数”（Global Disruption Index）估算，自2017年以来，宏观经济波动程度增加了两倍；而2011-2016年间，增幅仅为4%。1 这令所有企业都承受巨大压力，必须不断通过持续快速转型来满足市场预期。然而，加快扩大局部转型项目的范围和力度并非最终目的。企业需应时而动，不断开展全面的自我重塑，以便更好地驾驭变革。如何着手？埃森哲认为，更高的运营成熟度将有助于企业重塑战略的成功推进。而这也正是我们过去十多年来一直在持续研究并与客户探讨的议题。2021年埃森哲曾面向全球千余名企业高管进行调研，探寻运营成熟度与企业绩效之间的关系。三年后，我们再次开展企业运营成熟度评估调研，结果显示，许多企业的运营成熟度都比三年前大幅提高，绩效水平也再上新台阶。这些积极着手开展“运营重塑”的企业正在逐渐取得更多的竞争优势，进一步拉开了与其他企业的差距。对于所有企业而言，突破职能运营收益瓶颈，获得新的绩效增长并非遥不可及。一些快速推进数字化进程的企业，正借助战略性托管服务，增强业务韧性，捕捉新的增长路径。这类服务是驱动整体价值实现，广泛引入具有业务和行业专长的人才，以及获取领先技术的高效途径。本报告旨在为企业提供一些方向和建议，帮助企业从技术、洞察、数据、人才与合作伙伴等多个维度推动运营重塑，以实现全面的价值创造。余思夫（Yusuf Tayob） 埃森哲智能运营事业部 全球总裁前言02重塑企业运营03重塑企业运营目录08 运营重塑 运营重塑的五种方式 1315182124构建 360°价值体系 在整个企业中建立数据决策能力流程创新，提高绩效收益打造大规模的人性化自动化体验采用敏捷人才战略2730 正视现状：从根基开始直面挑战33 迈向竞争新前沿优化运营加速增长我们正处在一个深刻变革的时代。技术、消费者偏好和气候变化等因素，影响着世界的运行方式发生巨大的结构性转变。身处非常时期，企业需要采取前所未有的应对措施，并不断进行自我重塑。然而，埃森哲研究发现，仅8%的组织正在开展企业全面重塑（请参见图1）。企业全面重塑战略是一种经过深思熟虑、有明确目标和计划的战略，旨在为组织设定一个竞争新前沿，并在大多数情况下，也为它们所处的行业设定了新的标杆。优化运营是其中不可或缺的一步。当运营表现卓越，企业的业务成果就能繁荣发展。埃森哲最新研究表明，部分企业已开始积极迎接这一挑战，我们将他们称为“运营重塑者”。图1 企业全面重塑财务人力资源法务信息技术采购供应链工程与制造可持续性行业特定职能服务市场营销销售业务部门新业务