2024中国大健康消费新形态报告—健康多面体万物皆可养

Ⰼ猰䒭Ⱞ欰姻䔲傞THE TIME FOR GENERAL HEALTH霪歘꬗霃雦歋Midjourney鳇⸔欰䧭㖈շ⨴䐀⚥㕂2030ո涸倰ꛏ䭷㼋♴㕂字⨴䐀䠑霋ㄤ⨴䐀宐䎂♶倗䲿⼮կ♸姼ず傞㣐梠㞯㖈⟄⵸䨾劢剣涸鸟䏞䚉ⶢ」⻊满♸♶烁㹁Ⱏ㶸⡃⛖䧭⚹✫劢勻欰崞涸䌢䙖կ㖈鵯呋涸傞去⚥⨴䐀䋑㖞⛲㖈䘯鸟〄欰刿鶛կ⨴䐀涸㹁⛐➢魧⡤♶欰氻鵳♧姿的㾝荛⺫䭍蠒Ⱞծ繠㺂ծ⚡䫡欨荛Ⱒ⛖䗱椚ծ礵牟涸ծ刿䎛⛐涸⨴䐀罜嶊餩罏鵳⻊䧭✫꨽宠㢴絶⚂㢕勇涸⨴䐀㢴꬗⡤կ⨴䐀鴝歲♶倗嶊鍒⨴䐀遤⚹⛲幷鷳ⵌ傈䌢欰崞涸倰倰꬗꬗Ⱞ欰鵯⟝✲♶➑怵」荛♰✲涻〳Ⱞ⛲雮鵂⿡㣢汥⼕㣢膃汥⼕膃涸挿㼆挿屛毫❡欰✫♧㹁涸䙼絶㽷ꣳ䚍㣐⨴䐀䋑㖞䊺鵄Ⰶ✫⟄Ⰼ猰⨴䐀General Health鵳遤Ⱞ欰涸倝紬⯋կ22024歏鸑㥵䖃䎃♧呋㹊倶✫帿罭✫17䎃涸չ㣐⨴䐀靈叅պ傋㖈峯㻋䎇确瑕Ⰼ猰⨴䐀倝紬⯋♴⨴䐀䠑霋遤⚹邍梡ծ」⻊⿺⪶欰ⴀ涸倝劼⠔կ劥䫣デ㼜㛇✵遤⚌錜㻋ㄤ侨研峯㻋鵮⾲꨽宠㢴絶㢕勇涸务㕂㣐⨴䐀嶊餩罏䎇䲿ⴀ歏鸑涸Ⰼ猰⨴䐀㢅倰䒊雳䌐⸔䧮⟌涸㹐䨪䪪ⵌ剣佪尲鸑ծ欰䠑㟞Ɤ涸瑲灶〡կ劢勻歏鸑⛲㼜荝⸂✵⟄Ⰼ猰⨴䐀ㅐ霧䋗涸錭蒀絾ざ霉⠮ծ霏倗ծ鍒Ɀ⟱⚌㢴絶䏞涸㟞Ɤ꡼곿䲿⣘腊㢿剪⸉✵刿㢴⨴䐀絶䏞涸ծ刿䱹鵛⨴䐀劥餘涸ծ刿Ⰼ㽷䙼罌涸Ⰼ猰⨴䐀㢅倰կ霪歘꬗霃雦歋Midjourney鳇⸔欰䧭34FOCUS ON WELLNESS DATA POOL & METHODOLOGY BEYOND HEALTH+Dentsu wellness 鸑鵂չPOWER TO WELLNESSպⰌ猰⨴䐀垷㘗䲿ⴀ㼆wellness湱Ⱒ刿帿Ⰶ涸峯㻋⼸⸔㹐䨪♸㔙ꢭ刿⸈✫鍒湡叻➃纈䎇錞够杝暵涸瘻殜ㄤ⠛乄倰岁雿չPOWER TO WELLNESS㣐⨴䐀Ⰼ猰䙼絶պMETHODOLOGY 㹊梡⨴䐀碫㹐䨪涸蠒⚌㟞Ɤ⨴䐀♸⥂⨴HEALTH⚡䫡PERSONAL CARE繠㺂BEAUTY䞔絬⨴䐀MENTAL HEALTHAND MORE…굹♸껏FOOD & BEVERAGEdentsu wellness ⚁灇㣐⨴䐀侨研♸倰岁雿霪歘꬗霃雦歋Midjourney鳇⸔欰䧭4靈叅傞劍Survey time2023䎃11剢10傈-11剢24傈կ靈叅薴㔵Survey scopeⰌ㕂♧絁⿺倝♧絁㙹䋑涸20㿨~49㿨䎃륁媯➃纈㔐佐剣佪꡼⽷侨5150➃妃կA total of 5150 valid questionnaires were collected from correspondents aged 20- 49 in first-tier cities and new first-tier cities in China.⚺銳翟⚌
Occupation⟄Ⱆ぀翟プծ⚁⚌➃㡦⚹⚺侮⡤⽑嫱馄鵂80%Over 80% are company employees and professionalsⰖ぀翟プ(兜鸑プ䊨)EmployeesⰖ぀翟プ(盗椚➃プ)Managers⚁⚌➃㡦(⼕欰ծ⠔雦䋗瘝)ProfessionalsⰦ➭
Others㭵㪞朜屣
Marriage馄70%⚹䊺㭵纈⡤Ⱖ⚥䊺㭵剣㷛㶩涸纈⡤⽑㣐鿈ⴔOver 70% are married with kids劢㭵
unmarried䊺㭵
偽㷛
married without child䊺㭵
剣㷛
married with childⰦ➭
Others䨾剣㖑⼓
Area⚺銳ⴔ䋒㖈♧絁⿺倝♧㙹䋑Mainly distributed in first-tier and new emerging cities⼶⽂
⼶⚥
South&center⼶⚎
East銯⽂
銯⻌
Southwest& Northwes♳嵳
SH⻌❩
BJⰦ➭
Others䎃륁
Age䎃륁⟄30㿨⟄♳纈⡤⚹⚺侮⡤⽑嫱䱹鵛80%Nearly 80% wereabove 3020-29㿨30-39㿨40-49㿨8,000 - 9,99910,000 - 14,99915,000 - 19,99920,000 - 24,99925,000 - 29,99930,000⟄♳㹻䏭剢佐Ⰶ
Income䎂㖲剢佐Ⰶ㖈♰⯋⟄♳Ⱖ⚥10,000-19,999⽑嫱馄鵂⼱侨կThe average was above 10,000, over 50% were in 10,000-19,999BACKGROUND霪歘꬗霃雦歋Midjourney鳇⸔欰䧭5Ⰼ猰⨴䐀錜㻋务㕂㣐⨴䐀嶊餩罏㖈絑⾎✫氋䞔Ⰼ꬗鍒㼓涸♧䎃た♸2023䎃湱嫱⨴䐀䠑霋鵳♧姿䲿⼮կ♶➑㼆珘㹁涸礵牟ㄤ爢⠔Ⱒ禹涸Ⱒ岤傈渤넞嶻⛲㼆⨴䐀涸劥餘ծ⥌䜂涸鵂䏞蜦》鵳遤✫ꅾ倝㹎錠կ➭⼜䒓㨤ⴔ區氻呏㼆荈魧㢴絶㢕勇涸⨴䐀꡼곿鵳遤✫ⴲ姿霏倗䎇ꅷ》✫刿㢴⯋涸⡎⛲刿輑Ⰶ傈䌢ծ䱹鵛劥餘涸⨴䐀遤⸓կ6WELLNESSTREND WATCHTRENDBACK TO BASICS㔐䔱㛇劥岁TREND腚淼➃⥝捃꣈䖵湽BUILD UP INNER ENERGYTREND⚥䒭Ⱞ欰ㆹ㷖㢕눂TOUCH THE TRADITIONAL WISDOM⥌䜂倗莓猌TRENDINFORMATION DETOX絛荈䊹♧⵫爢⠔㢅倰TRENDSEEK “NON-MEDICINE” PRESCRIBING佞荈䊹♧끩䩞僽剒㥩涸Ⱞ欰TRENDSTEP BACK TO THE COMFORT ZONE霪歘꬗霃雦歋Midjourney鳇⸔欰䧭7霪歘꬗霃雦歋Midjourney鳇⸔欰䧭8霪歘꬗霃雦歋Midjourney鳇⸔欰䧭9霪歘꬗霃雦歋Midjourney鳇⸔欰䧭10--霪歘꬗霃雦歋Midjourney鳇⸔欰䧭11霪歘꬗霃雦歋Midjourney鳇⸔欰䧭125 Archetypes in Health & Wellness5㣐➃纈Ⰼ猰⨴䐀霏倗⚹鵳♧姿➢嶊餩罏涸錭䏞峯㻋㣐⨴䐀䋑㖞䧮⼜㛇✵錜㻋ⵌ涸6㣐馋⸷ㄤ劥妃靈叅侨䰘㼆务㕂㣐⨴䐀嶊餩罏鵳遤✫翸碫ⴔ區鷳錠5㣐➃纈胜た暵剣涸⨴䐀䠑霋遤⚹⧫ぢ䚍䎇䲿ⴀ歏鸑涸Ⰼ猰⨴䐀㢅倰䒊雳կ礵薉Ⱞ欰㘗（27%）荈搬Ⱞ欰㘗（19%）䞔絬ⰻ署㘗（24%）⸂♶➢䗱㘗（20%）偽内곥⿺㘗（12%）霪歘꬗霃雦歋Midjourney鳇⸔欰䧭13#⨴䐀盗椚㣐䋗

#➃⡤⟉邍渹 #蠒Ⱞ雦皾㐼
#荈䖒桬罏
霪歘꬗霃雦歋Midjourney鳇⸔欰䧭14䭆剣珘㹁涸餒⸂ㄤ爢⠔Ⱒ禹㼆⨴䐀鵳遤♧⚏♶蕟ծ꬗꬗⥡ⵌ涸盗椚կ湱㼆Ⱖ➭➃纈➭⼜刿⛙✵ծ⛲刿乲Ɤ⢪欽剒倝䪮助涸❡ㅷ䧴剪⸉➢罜刿猰㷖㖑⚹劢勻獤襴⨴䐀餴❡կ➭⼜务㥎䚍玕㢴鵛4䧭⚹40+䧭擿➃㡦Ⱆ尽盗椚㽻⽑嫱㾀✵5㣐➃纈⛓껷կ䊺㭵剣㷛嫱⢾넞鴪87.5%㾀⡞㖈⼶⽂٥⼶务ծ⼶⚎㖑⼓鳅㢴կ40~49㿨㥎䚍Ⱆ尽盗椚➃プ➚た䟝銳ꅷ》涸⨴䐀遤⸓34.7% 荈䊹〳⟄㸤䧭涸鵘⸓41.3% ⢪欽APP盗椚⨴䐀⼕毫ㅐ霧ゎ絁♳40.9% 礵薉Ⱞ欰㘗荈䖒荈䱽⡎❧「Ⱖ⚥桧⯓⟄Ⰼ猰䙼絶㼆魧䗱⨴䐀鵳遤꬗꬗⥡ⵌ盗椚涸⯓ꝓ➃纈PROFILEWELLNESS CURATOR52.1%㥎䚍34.6%39.0%34.6%35.6%45.6%Who are THEY➃纈䪊䲽礵薉Ⱞ欰㘗TTL礵薉Ⱞ欰㘗 Data Base:䚪呋