量化心智影响，解锁文化赛道

12025 13Labubu——CULTURE PRISMCULTURE PRISM CULTURE PRISM - ——CMYKCULTURE PRISM 2 - Lawrence WykesAICULTURE PRISM-Dentsu EIL---—— 3文化需求 平台势能 商业机会◼Normcore◼◼ ◼◼ ◼ ◼“”◼◼◼◼Patina◼◼◼◼ 8 LV NeverfullChanel CF 70%10 Culture PrismCulture prism – – 15Culture Prism - 9 = = =“”108V 80%70%10“”Culture Prism - 10 = = --Culture Prism - 11 = = Culture Prism - –– 12 13 14 –#1 Neverfull = = Neverfull16... = = = = = = 30+100%18#2 Patina ()BirkinChanel…;20NormcoreNormcore #3 NORMCORE21//ipad iPad电脑13++Top51.2.3.4.5.#4 240.001.002.003.004.005.006.007.008.0005001,0001,5002,0002,5003,000Monogram Monogram25/ #5 27JennieRose;#6 28# # # ## #3031 #7 324 ,Coach#8 35……#LV 86 6/37#9 38 #10 40 “”Top5 43 / #1144# —— ——MiuMiuMiuMiuMiuMiuBirkinLabubu399Labubu30Birkin#12 46...# ###47“”“sale”“”#13 48#14 #15 490.001.002.003.004.005.006.007.008.0005010015020025030020LV… 50…51◼◼◼◼ …. 52◆ v.s. ◆ v.s. ◆53//——;941%54;“--”The Red Book - Carl G. Jun3--……——--……MBTI100AI--MBTI - MBTI57/////58IE60NS62TF63JPMBTI264ENFJ – YSL65YSL--16personalities16YSLENFJENFP – Gucci66------16personalities16GucciGENFPGucciINTJ –67------16personalities16INTJESFP – Valentino68ValentinoESFP----16personalities16100“--”69X: popularityY: buzz70 - Culture Prism 1.071Culture Prism 1.0” 100Culture Prism10+7%1001000.3% LV14%Goyard2.7LVGucciPrada Culture Prism Culture Prism 1.0 100100721001.” 2.Prada10078% 73741. LV14%Goyard6%2.Goyard2.7GoyardGoyard 7576© [2025] [] Lawrence WykesYecheng SunCathy Liu cathy.liu@dentsu.comLucy Yulucy.yu@dentsu.com