品牌价值-最具价值和最强大的零售品牌2025年度报告（英）

Retail100 2025 The annual report on the most valuable and strongest Retail brands Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comBrand Finance Retail 100brandirectory.com/retail  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand Finance Sector Overview 6Valuation Analysis 8Most Valuable Retail Brands 2025 9Most Valuable Brand: Amazon 10Fastest Growing Brand Value: Kmart 11Brand to Watch: Walgreens & Boots 12Brand Strength Analysis 13Brand Guardianship Index 16Sustainability Analysis 19Brand Value Ranking (USDm) 21Methodology 23Our Services 31US retail brands lead the sector, while Chinese e-commerce brands are among the world’s strongest + $1.3 trillion: Total brand value of the world’s top 100 retail brands + $356.4 billion: Amazon remains the world’s most valuable retail brand + 79%: Kmart’s brand value growth to reach $2.2 billion + 4 out of top 10 strongest retail brands originate from e-commerce ForewordBrand Finance Retail 100brandirectory.com/retail  5David Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by economic shifts, technological advancements, and changing customer expectations. In this dynamic environment, strong brands continue to stand as key drivers of business success, enabling organisations to differentiate themselves, attract loyal customers, and build resilience in an increasingly competitive world.The enduring importance of brand strength is supported by Brand Finance’s extensive research. A well-managed brand delivers measurable value beyond customer attraction and retention – it enhances talent acquisition, investor confidence, and organisational agilit