莱坊+2023英国博彩业报告-英

knightfrank.com/research(RE) PlayIN CONJUNCTION WITH2023The UK gaming sector, its extraordinary growth trajectory & future real estate requirements2(RE) PLAYThe UK gaming sector is experiencing rapid growth and transformation. There are now over 2,200 active gaming companies in the UK, from indie developers to major publishers. The UK is the largest video games market in Europe and is forecast to achieve global dominance by 2027.With this expansion comes increased demand for real estate, as gaming companies require spaces aligned to their specialised needs and rapid transformations. In 2022 alone, office take-up from the gaming sector rose 45% compared to a year earlier.This report provides essential intelligence for real estate professionals seeking to capitalise on this emergent source of demand. We provide a clear definition of the sector, outline key leasing trends and detail the real estate implications of sector changes.For occupiers, the report offers best practices around using real estate to attract talent, enable creativity, and build flexible portfolios resilient to change. Locational analysis of talent availability, academic centres, power and data centre infrastructure, the presence of established and high-growth companies and digital connectivity provides data-driven insight for site selection.Whether you are a landlord looking to win gaming occupiers or an occupier plotting your real estate strategy, we hope you find the research valuable. We welcome your feedback on the key themes and would be delighted to further discuss the findings.ForewordGaming is the largest home entertainment industry in the UKThe UK gaming sector employs 47,000 peopleThere are over 3bn active gamers worldwide and the UK is set to be the world’s biggest gaming nation by 2027Home | Foreword | Rules of the game | Where are we now? | Where are we heading? | Gaming and Real Estate | Gaming and the three P’sJennifer TownsendPartnerOccupier ResearchJamie PhillipsPartnerOffice Agency, Birmingham3(RE) PLAYContentsHome | Foreword | Rules of the game | Where are we now? | Where are we heading? | Gaming and Real Estate | Gaming and the three P’sSpecial thanks to ADT WorkplaceElectric SquarenDreamsRebellionSideQuest MetaSoul AssemblySumo DigitalThe Data CityPitchBookUbisoftUkie4Rules of the game15Where are we heading?8Where are we now?19Gaming and Real Estate25Gaming and the three P’s4Rules of the gameL E V E L O N EWe begin by defining the sector and its key characteristics.Home | Foreword | Rules of the game | Where are we now? | Where are we heading? | Gaming and Real Estate | Gaming and the three P’s(RE) PLAY5(RE) PLAYDEVELOPEREXAMPLE COMPANIES:• Codemasters (subsidiary of Electronic Arts)• Sumo Digital• Rebellion• Creative AssemblyEXAMPLE COMPANIES:• Electronic Arts• Ubisoft• Take-Two Interactive• Activision BlizzardEXAMPLE COMPANIES:• Nvida• Nintendo• Sony• MetaEXAMPLE COMPANIES:• Steam• Amazon Games• GAME• AppleA company