全球IP移动游戏市场格局—2023年IP手游竞争格局变化分析报告-SensorTower

⪓杷IP燰ⲁ崅䡖䄬㏜劲㷀2023䇗IP䣆崅珒◂劲㷀⹩⴬⮇冫© 2024 Sensor Tower Inc. - All Rights ReservedIP哮鈾 IP燰ⲁ崅䡖氳䄬㏜劲㷀 崅䡖⫂氳IP纭ⲁ孨ⲁ PC/╚儬IP 勆❇⮇冫 -վꧬ劲婘蒽╯鸆տ IP㏇䣆崅䄬㏜氳儬鷕 䔅篾© 2024 Sensor Tower Inc. - All Rights Reserved☜╫佭IP IPⷊ湳陃◲儹┉╄尜沲㛢熨䎬䌋氳乄⴬顫◲ն╞❇全陱վ佔杷㛻䡟տ㶩佭┉╄IP㱚氳䦦僗縖佭鳞㚖㶻ն Sensor Tower氳IP剝甌釙沲⿵◙湳陃◲儹? Sensor Tower 氳IP剝甌剝阭㓹◇IP䋯⹠氳燰ⲁ崅䡖鲹◙IP嶏舅░盈յ榾鈼荣泘յ曻䡝⺳⼏㛢熨䎬䌋鲸ⴎ䦮♔ꪝ鈼겐崅䡖䎬䌋㰇㏇氳㛻ꄈIP❇㞝վ⹿㗼╜䏆տն泘⯥䡘♜䄖剝阭飃鲋500╄IP夷┉╄齉ⴎ⻡头⪝⺚յIP鲡蛈ら⽰㨦⛮眷㑔璡⟔䕜ն榺◇䏭㛢IP氳䢦僗儹⽰ⷧ⺒ꛯ簧㛄儷䡘♜氳䇖⺐⚢랸阡侁炐⪭僄╚金䡝僄湳⺳氳顫阬ն ╞❇全陱鳞㚖㶻佭ⶰ⶯事䏆┯顆顊վ佔杷㛻䡟տIP䪧儹氳头⪝⺚նSensor Tower ⪩◇IP㏇燰ⲁ崅䡖䄬㏜䈒榫氳⮇冫嬼㴕头⪝⺚Example:头⪝⺚㵒IP䪧儹䦦僗僄냖篒⮷氳䫝⯆儹նIP鲡蛈らIP鲡蛈ら佭波䫙留杼⽰鲡蛈䪧儹IP氳篯篲⪭鈺嘗┉芘㵸◇头⪝⺚豓抆䏭㛢头⪝⺚⺱休█佭IP鲡蛈らն䪧儹IP䪧儹IP佭䧗⛮氳湳陃◲儹⫂㳋❇㞝┉鼨榾䏆յ┉╄⛮罬걸泘䡝勏崅璡ն2023䇗㓹◇IP䋯⹠氳燰ⲁ崅䡖氳䈒榫⫂顔䔅䷅⪍냖鱳160☛紇⩕©  Sensor Tower Inc. - All Rights Reserved© 2024 Sensor Tower Inc. - All Rights ReservedSensor Tower氳IP㨦⛮眷㑔剝甌佭☜╫?䡘♜氳Game Taxonomy⚢㓹◇IP僄湳⺳氳⸊㡏䎬䒳全⮕⮇⪭㨦⛮眷㑔ն䡘♜䢦鴒馹氳㨦⛮眷㑔╚金ⴎ䦮:㓹◇╚儬/珸崅璡榾查崅䡖IP氳燰ⲁ崅䡖նⲁ庵/仼庵 ˒ 仼 庵  佭 䧗 仼 儗 庵槇縡ⲁ庵佭䧗㓹◇仼庵⯆⛼氳ⲁ槇榾鈼⽰榾䏆ն⛮罬 ˒⪩纭⛮罬IP㞝纭颂氳燰ⲁ崅䡖ն勏崅 ˒勏崅佭䧗✳榫㲓⛮厝沴氳⚩簊勏ꪫ崅䡖ն庵槇 ˒㓹◇庵槇IP㞝庵㣛䡝DC庵槇氳燰ⲁ崅䡖ն榾鈼 ˒㓹◇榾鈼荣泘氳燰ⲁ崅䡖ն榾㯹崅䡖 ˒❇㞝❇㞝❇㞝❇㞝❇㞝❇㞝Uma Musume Pretty Derby 颂뀐㤍2023䇗┘⺱IP㨦⛮眷㑔䣆崅氳⪓杷䈒榫⫂顔䷅⪍50☛紇⩕20☛紇⩕11☛紇⩕10☛紇⩕4☛紇⩕3.2☛紇⩕© 2024 Sensor Tower Inc. - All Rights Reserved٬վMONOPOLY GO! տ곽ꪨ⪓杷✳䐂㰨╯㲒䡗╙⪓杷䷅⪍僄냖氳IP头⪝⺚ն ٬䏭㛢IP头⪝⺚氳䡗Ⱶ嶏舅切眷IP㨦⛮┖氳懷ꠅ⛼⿁ն ٬碧꣮㰨╯㲒╯⺵氳└㛻IP头⪝⺚⪓鼨全舅◘孙ⴎ䦮┉㳄ꮑ㎁⪝⺚⽰┼㳄仼儗⪝⺚ն ٬䪷⺳瑭2氳IP佭NCSoft仝┖氳վ㛿㔆տ硍⮜RPG䣆崅院IP㏇◘孙䄬㏜ (攑⮷佭ꮑ㎁) 岑⹨埢鲜ն ٬䪷⺳瑭3氳佭䦦僗վPokemon GOտIP氳♳㛿㔆ն ٬䪷⺳瑭4氳佭┉勰꥘㍙仝┖氳꥘葏炙ն⽰⪭☽头⪝⺚┘⺱꥘葏炙䇜媆僗❤顽⶝┉氳IPն院⪝⺚⚢㲋僿䫠⭴懷ꠅ仼庵⛼⿁⪭╈㏇燰ⲁ崅䡖䷅⪍亡ꪫ辑朆僄㞑氳僗վ宿顣曓տյվ愂䏆䑜縖տ⽰վ崅䡖曓տն ٬䪷⺳瑭5氳鳞㚖㶻鵠鲋䇜顔䣒滭▽⶝┉IP氳꡿⯆䡗╙䦦僗㛢╄䡗ⱵIP⽰饖㛢╄IP㨦⛮眷㑔氳头⪝⺚ն ٬㶽留脍阬崅䡖վ曓縖蔻縍տⶭ䩺▽⪓杷MOBA䣆崅䷅⪍⫦⫠䦸㜍崅䡖☱抆⭡同վ葏꥓纭沾䣆崅տ颉䐂IP头⪝⺚䪷车唚瑭6⺳ն㰨╯㲒佭IP燰ⲁ崅䡖䷅⪍僄냖氳头⪝⺚2023䇗┘⺱头⪝⺚յ鲡蛈らյ䪧儹IP⽰㨦⛮眷㑔氳燰ⲁ崅䡖䷅⪍ ꪫ燠㵒䈒䷅⪍ ⪓杷䷅⪍䪷⺳⯥20氳IP燰ⲁ䣆崅 - App Store ⽰ Google Play㰨╯㲒仵佭IP头⪝⺚█佭IP鲡蛈ら㵒⪭䷅⪍顈昦僄냖氳IP佭վMonopolyտնBoard GameVideo GameComicsAnimated FilmFilmBookAnime/MangaCelebrityCasinoSportsTelevision© 2024 Sensor Tower Inc. - All Rights Reserved2023䇗Scopely⭡同վMONOPOLY GO!տ蔻氨IP燰ⲁ崅䡖⹠车ら唚꺙⪓杷IP燰ⲁ崅䡖䔅䷅⪍僄냖氳⹠车ら㚷嫱䐭鯻氳䷅⪍䄖ⴎ⻡泘⯥院⪝⺚䄖䷅顔氳䢦僗⪝⺚氳䔅䷅⪍ⴎ䦮ⲁ鈼倽ꦣյKing璡⪝⺚նBANDAI NAMCOSQUARE ENIXNCSOFTNetmarble GamesTencentNianticSony CorporationKonamiScopelyElectronic Arts-+++BANDAI NAMCONCSOFTSQUARE ENIXNetmarbleScopelyCyberAgentNianticSony CorporationTencentKonami+NEW+---NCSoftBANDAI NAMCOTencentCyberAgentScopelySQUARE ENIXNianticSony CorporationNetmarbleKonami--ScopelyTencentBANDAI NAMCOSQUARE ENIX-KonamiNianticNCSOFTSony CorporationCyberAgent, Inc.Netmarble+---ꮑ㎁╈㎁仼儗㎁㳄/㏐⵲紇㎁+-+---+-+---++© 2024 Sensor Tower Inc. - All Rights Reserved㨦⛮眷㑔懷ꠅ崅䡖⿁眷院㨦⛮眷㑔⽰崅䡖⿁眷╈䷅⪍僄냖氳◲⿁榾㯹崅䡖RPGվFate/Grand Orderտ ⽝鲡-⫦⛤䧗㲋ⲁ庵/仼庵RPGվUma Musume Pretty Derbyտ (颂뀐㤍)⛮罬⛮罬վEA Sports FCտ (FC餉杷┪槡)勏崅厝撿վMONOPOLY GO!տ庵槇ⲁ⛼վMarvel Contest of Championsտ (庵㣛: 飃篒◂ꩈ䡟)䷅⪍僄냖氳IP㨦⛮眷㑔 2023䇗⪓杷App Store⽰Google Play丘䩺٬⪓杷䢦僗IP燰ⲁ崅䡖䔅䷅⪍氳36%全舅RPG崅䡖ն䷅꥘ㄎ撕氳IP鉉荈䇜┚⪭◎ⲁ佭IP燰ⲁ崅䡖氳╚金⹩朆瓀樋ն ٬䐂沠◇Fate硍⮜ⲁ庵氳沸车㏇㓹◇榾查崅䡖IP䋯⹠氳RPG䣆崅╈䷅⪍僄냖氳佭վFate/Grand Orderտն院崅䡖⽰鲤䇗全⺁┉堑懷ꠅⲁ庵IP䣆崅վUma Musume Pretty Derbyտ(颂뀐㤍) 齉ꪝ䅻僗䷞㏐✳榫▽鉉荈略⶯⹩朆瓀樋ն ٬Scopely⹠车氳վMONOPOLY GO!տ㏇勏崅IP䷊籁䣆崅╈氳䷅⪍鸬鸬겅⩝䡗╙鲹╄眷⮷氳创辑⛼⿁ն ٬⛮罬IP䣆崅氳创辑⛼⿁佭վEA Sports FCտն㏇僄鲤篾兠▽