主动拥抱变化（英）

P R O A C T I V E LY E M B R A C I N G C H A N G EGlobal CEOs feel ready for the unexpected in a volatile world2025CEO INSIGHTSC O N T E N TFORE WORD 3E XECUTIVE SUMMARY 41. CEOS LO OK ING FORWARD CONFIDENTLY 62 . GEOP OLITIC S SEEN AS CENTR AL TO CEO ROLE 103 . DRIVING GROW TH THROUGH CONTINUED INVES TMENT 144 . A C ONSIS TENT FOCUS ON PERFORMANCE 185 . AI S TR ATEGY GAINS TR AC TION 226 . ESG CRUCIAL BUT MUS T ALIGN WITH BUSINES S PRIORITIES 287. UNDERS TANDING ORGANIZ ATIONAL RE ADINES S FOR CHANGE 328 . HOW SEC TORS COMPARE 369. BES T PR AC TICES FOR CEO SUCCES S 42C ONCLUSION — CEOS MUS T BUILD FOR THE FUTURE 4 4We would like to acknowledge all those who contributed to the review of this Report, especially:Jakob Reisinger, Igor Stepanov, Sally Menassa, Karin de Sousa Nobre, Johan Treutiger, and Arnaud Jouron.FRANCESCO MARSELLAManaging Partner, Growth RomeRALF BARONPartner, Growth FrankfurtPETTER KILEFORSManaging Partner, Growth StockholmMAXIMILIAN SCHERRPartner, Growth Vienna2Change is the only constant in today’s volatile world — impacting every business and the CEOs who lead them. Previously safe assumptions around strategy and operations have been replaced by a need to cope with an unprecedented rate of geopolitical and technological change. Business as usual is no longer an option. Although this brings challenges, it also delivers opportunities — and I am heartened to see the enthusiasm with which the CEOs of the world’s largest companies interviewed for this study are proactively embracing disruption and change. 2025 marks the third year of Arthur D. Little’s (ADL’s) global “CEO Insights” study — and we spoke to a larger number of business leaders than ever, giving an unparalleled view into their thoughts, expectations, and actions. Given that we solely talk to CEOs of businesses with revenues above US $1 billion, our study delivers insights into the companies that most impact and affect the global economy, society, and the world around us. Our findings show that CEOs are proactively leading from the front — something we at ADL see in conversations with our clients across the globe. With technological change like AI and geopolitics both firmly on the short- and long-term agenda, CEOs are adapting their approaches and strategies to ensure they continue to seize opportunities, delivering a positive message across the globe. However, when a new paradigm for the global economic order is in the air, challenging questions are a useful way to guide development and change. Building on this thought, I asked our consultants who work with major companies around the world to provide such questions and give recommendations where they believe the results of the study deserve further reflection. This occurs in the spirit of a key element of ADL’s DNA: Driving Innovation and Transformation, with the aim of further strengthening companies for an uncertain future. Ignacio García Alves Chairman & Chief Executive