品牌价值-最有价值和最强大的爱尔兰品牌的2025年度报告（英）

Ireland 25 2025 The annual report on the most valuable and strongest Irish brands Guinness and Baileys remain Ireland’s most valuable and strongest brands + €3.1 billion: Guinness is the most valuable Irish brand, bolstered by buy-in from younger consumers + +148%: Allied Irish Banks (AIB)’s brand value growth to become the second most valuable Irish brand + Paddy Power: Distinctive brand positioning drives strong brand equity + AAA+: Baileys remains the strongest Irish brandBrand Finance Ireland 25 2025brandirectory.com/ireland  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand FinanceCountry Overview 6Valuation Analysis 8Most Valuable Irish Brands 2025 9Most Valuable Brand: Guinness 10Fastest Growing Brand Value: 11 Allied Irish Banks (AIB)Brand to Watch: Paddy Power 12Brand Strength Analysis 13Sustainability Analysis 16Brand Value Ranking (EURm) 18Insights 19Baileys: How Baby Guinness is Driving 20 Growth but Missing a Key ConnectionFinbar Kneen, Senior Analyst, Brand FinanceMethodology 21Our Services 27Our teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+353 871257915www.brandfinance.comForewordBrand Finance Ireland 25 2025brandirectory.com/ireland  5David Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by economic shifts, technological advancements, and changing customer expectations. In this dynamic environment, strong brands continue to stand as key drivers of business success, enabling organisations to differentiate themselves, attract loyal customers, and build resilience in an increasingly competitive world.The enduring importance of brand strength is supported by Brand Finance’s extensive research. A well-manage