CESI-2020年大屏旗舰选购白皮书

2020 年大屏旗舰选购白皮书 2 目录 前言 ................................................................................................................................................................................................ 4 第一章：用户调研分析 ........................................................................................................................................................... 5 1.如果现在您要购买大屏产品，最看重哪些方面？ ............................................................................................. 5 2.选购大屏产品（55 吋及以上）的心理预算是？ ................................................................................................ 6 3.您会选择的购买渠道是？ .......................................................................................................................................... 7 4.以下哪些影响大屏产品画质的参数，您听说过或了解过？ ........................................................................... 8 5.您选购电视产品会着重关注芯片吗？ .................................................................................................................... 8 6.您选购的电视能够流畅播放 8K 视频吗？ .......................................................................................................... 10 7.您关注大屏产品的音质吗？ .................................................................................................................................... 11 8.您关注大屏产品的护眼功能吗？ ........................................................................................................................... 12 9.您经常观看的大屏内容是？ .................................................................................................................................... 13 10.购入一台大屏产品后多久会考虑更新换代？ .................................................................................................. 14 11.哪些大屏产品的新潮功能您听说过或了解过？ ............................................................................................. 15 12.您认为当下电视投屏存在哪些痛点？ ............................................................................................................... 15 13.您对目前大屏产品的哪些智能功能方面感到不满？ .................................................................................... 17 14. 针对大屏产品开机广告，您是否有如下困扰？ ............................................................................................ 18 15.您可以接受的大屏产品开机广告时长？ ........................................................................................................... 19 16. 您购买大屏产品会选购多大尺寸？ ................................................................................................................... 20 1. 硬性指标最受关注 ........................................................................................................................................... 20 2. 信息爆炸用户难辨 ........................................................................................................................................... 21 3. 行业痼疾用户槽点 ........................................................................................................................................... 21 1、2020 年一季度用户彩电用户关注情况 ...............