2021年第三季度Facebook季度财报PPT版（英）

investor.fb.comFB Earnings Presentation Q3 2021In MillionsFacebook Daily Active Users (DAUs)Please see Facebook's most recent quarterly or annual report filed with the SEC for definitions of user activity used to determine the number of our Facebook DAUs and MAUs. The numbers for DAUs and MAUs do not include users on Instagram, WhatsApp, or our other products unless they would otherwise qualify as DAUs or MAUs, respectively, based on their other activities on Facebook.2Q3'19Q4'19Q1’20Q2’20Q3’20Q4’20Q1’21Q2’21Q3’2166%66%67%66%66%66%66%66%66%DAUs/MAUs1891901951981961951951951962882943053053053083093073086276416786997277447607888055195325565835935986136186221,623 1,657 1,734 1,785 1,820 1,845 1,878 1,908 1,930 Q3'19Q4'19Q1'20Q2'20Q3'20Q4'20Q1'21Q2'21Q3'21EuropeUS & CanadaAsia-PacificRest of WorldIn MillionsFacebook Monthly Active Users (MAUs)Please see Facebook's most recent quarterly or annual report filed with the SEC for definitions of user activity used to determine the number of our Facebook DAUs and MAUs. The numbers for DAUs and MAUs do not include users on Instagram, WhatsApp, or our other products unless they would otherwise qualify as DAUs or MAUs, respectively, based on their other activities on Facebook.32472482532562552582592592613873944064104134194234204231,013 1,038 1,093 1,142 1,166 1,199 1,230 1,265 1,278 802 817 851 892 906 921 940 951 949 2,449 2,498 2,603 2,701 2,740 2,797 2,853 2,895 2,910 Q3'19Q4'19Q1'20Q2'20Q3'20Q4'20Q1'21Q2'21Q3'21EuropeUS & CanadaAsia-PacificRest of World$2.20 $2.75 $2.62 $3.02 $3.12 $0.02 $0.02 $0.02 $0.02 $0.02 $2.22 $2.77 $2.64 $3.05 $3.14 Q3'20Q4'20Q1'21Q2'21Q3'21$3.64 $3.98 $3.90 $4.13 $4.25 $0.02 $0.08 $0.04 $0.03 $0.05 $3.67 $4.05 $3.94 $4.16 $4.30 Q3'20Q4'20Q1'21Q2'21Q3'21Please see Facebook's most recent quarterly or annual report filed with the SEC for the definition of ARPU.Revenue by Facebook user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue disaggregated by geography disclosure in our condensed consolidated financial statements where revenue is disaggregated by geography based on the addresses of our customers. 4Asia-PacificOtherAdvertisingWorldwideRest of WorldUS & Canada$7.80 $9.82 $9.01 $9.95 $9.74 $0.09 $0.32 $0.26 $0.17 $0.25 $7.89 $10.14 $9.27 $10.12 $10.00 Q3'20Q4'20Q1'21Q2'21Q3'21$39.04 $51.28 $46.06 $51.58 $50.34 $0.58 $2.28 $1.97 $1.44 $2.00 $39.63$53.56$48.03$53.01$52.34Q3'20Q4'20Q1'21Q2'21Q3'21$12.28 $16.41 $15.13 $17.08 $16.19 $0.13 $0.45 $0.36 $0.15 $0.32 $12.41$16.87$15.49$17.23$16.50Q3'20Q4'20Q1'21Q2'21Q3'21EuropeFacebook Average Revenue per User (ARPU) In BillionsFamily Daily Active People (DAP)Q3'19Q4'19Q1’20Q2’20Q3’20Q4’20Q1’21Q2’21Q3’2178%78%79%79%79%79%79%79%79%52.202.262.362.472.542.602.722.762.81Q3'19Q4'19Q1'20Q2'20Q3'20Q4'20Q1'21Q2'21Q3'21DAP/MAPWe define a daily active person (DAP) as a registered and logged-in user of Faceb