2022年护肤行业消费回顾及趋势分享报告-一面数据

2022Data to Action9280+ 70% 9500+Yimian Data320142021ISV2019ASCL.LISVAI20224-ChinaBrazilUKFranceUnited StatesJapanGermanyPolandSwitzerlandRussiaBelgiumNorwaySpainTukeyItalyMexicoIrelandAustraliaNetherlandsSwedenFinlandIsraelCzech RepublicAustriaMalaysiaThe United Arab EmiratesIndiaCroatiaDenmarkKoreaCanadaLithuaniaNew ZealandSingaporeSouth AfricaUkraineLuxembourgEstoniaLatviaGreeceArgentinaHungarySerbiaRomaniaTaiwan120ASCL.L100+1500+30bn+5, &&YiTrend6PNLP6()(Excel)••///••/////SKU•JHUNYU••Power BITableau•API /SFTP /MySQL /Redshift /Azure…)•OneLoad(PPT)SaaS ••••7O2ODTCShopify/APP500+PB10+*8•O2O••••know-how•Meta AI20222022202310Agenda1.2.3.4.Macro TrendPart 12023191.2202241291.28090100110120130100TRADING ECONOMICS-CCI10020202, 118.920206112.62022486.7202295<1002022-22%20231202210-1220224397330.2%3939610.4%20221378534.0%1196426.2%27.2%16.1%3.5%5.7%20231-2770673.5%174765.3%1320226.2%20220.2%20201-720223-5-11.13.50-30-20-100102030402000030000400005000060000700008000020201-22021320224%20231-220231-21,8252,0492,2212,5142,6192,9923,4004,0263,93612.3%8.4%13.2%4.2%14.3%13.6%18.4%-4.5%-20.0%0.0%20.0%40.0%60.0%80.0%100.0%01000200030004000500020142015201620172018201920202021202222623201710%20214000402620223936620172021202010%202212931222.3%19.3%202261420224.5%20221 pts2.6%38.7%36.0%17.4%28.0%17.0%15.0%17.7%2010202120231-23.8%2022152022.01-2022.12/YTD: 2022.01-2022.12/YTD-19%YTD5%YTD19%YTD4%YTD10%YTD-13%YTD-5%YTD-25%20221-12vs 20211-1217124%24%326%1000+8%6%1000+41%Skincare EC SalePart 22018.-2022XX1920211-2022122022XX%202022XX21TmallJDDouyin/29429412615691/4914123911378/391289155959220222022vs 202122TOP537%15%/T3%0%/-1%2022202223XX2022/10/2420221-12vs 20211-122427%14%-8%2022202220221-12vs 20211-122534%34%-16%/2022202220227-12vs 20221-62620%45%-98%T202220222022vs 20211-12627AMIRO/491%HR/94%OSM/67%/2022vs 2021202212YTDsales10HBN28TOP5OLAY/PROYA/HBNAMIRO/HR/2022vs 2021292022vs 20213020227-12vs 20221-6312022vs 2021//TOP322022vs 2021//++33/OLAYProX80ml40mlSK-II230ml100g20ml /50mlHR50mlSK2230ml 100g15ml/100ml400ml100g15ml60ml60ml40ml342022.01-2022.12 C+CA+NEW Trend ResearchPart 3202620036||||991131351561792070501001502002502021E2022E2023E2024E2025E2026E2021-202615.88%20+82%20222022vs 202137||||2022vs 202138KIEHLS/TOP|||| |•+39•20215025•OLAY20+2021CA”||||+TOP2040||||0M50M100M150M200M250M4-225-226-227-228-229-2210-22 11-22202241340M34918.5/2998.3/4.5PRO+202210-11 1191%111M34918.5/2998.3/4.5//PRO||||0M20M40M60M80M100MAug-2022Sep-2022Oct-2022Nov-2022Dec-20221174%2021-20222022142///•A•377•2022377||||43||||2021.01-2022.122022.01-10 VS 2021.01-10YiSonar2021.01-2022.11—>—>DIY20221-12+19%20221-10+106%CA+15%-11%98M+19%TOP3 2211YTD 221-122210YTD ||||20221-10+53%20221-12+17%+2021/5-2022/4YiDroneYiSonar||||45+131%+154%3004K37K1++DIYT/•••20163082020773150%20243185••••——29.4%2023589.7+2022.01-2022.11 1%||||46••/20221-11-NPSOLAY100K200K300K400K500K600K700K800K900K0M5M10M15M20M25M30M12345678910111247“20221-12•/PGC•384M1MUNNY#UGC1M###240M3M-38%||||+467%+363%+257%+147%+107%+102%+93%+