2024日本社交平台广告投放现状报告—Facebook与Instagram-SensorTower

仼儗炙◬䇖⺐ 䇯⼔䤸䷒朆敯 - Facebook ┚ Instagram岑⪍⯳冫仼儗䄬㏜炙◬䇖⺐氳╚金䇯⼔㲙䢓⹖⪭⮡䙬瓀樋© 2024 Sensor Tower Inc. - All Rights Reserved☮篸 䇯⼔䤸䷒䔅겜 ╚金䇯⼔㲙䢓 ⿁撿扦憠 ㏐㓊⮇䄭 ⪩꜄金憠© 2024 Sensor Tower Inc. - All Rights Reserved1470☛仼⩕ 䤸䷒겜 飃750 ╄眷⮷ , 䇯⼔㲙䢓 9.82☛紇⩕ 䔅䤸䷒겜 1850☛ 埠傃⩞ , ╄䇯⼔碜免 Sensor Tower 仝┖ Pathmatics ◲⿁塜䌋⹠䄭▽仼儗䄬㏜氳Facebook⽰Instagram炙◬䇖⺐䇯⼔䤸䷒丘䩺ն舘塝䡘♜氳䇯⼔丘䩺䄖釙沲紇㎁յ葏㎁յ徦㛻⮵◘յ䄘重յⱶ䧍㛻յ嫏㎁յ䐼㎁յ䙬㛻⮵յ仼儗յ重⿬յ亍重⪥⽰重擡ն同Ⲃ鲹◙丘䩺䖻㵨耇㵒奃⺨⿁撿㏇仼儗䄬㏜氳䇯⼔碜免յⷧ⺒傃⩞ꄈ⽰㰚荣䓪䤸䷒▊䘱䪭䭃僄╚金氳䇯⼔㲙䢓⽰䇯⼔眷⮷ն ㏇Pathmatics泘⯥䶺䧏氳䢦僗㎁㳄╈仼儗氳㷤炐䇯⼔⽰燰ⲁ䇯⼔䤸䷒겜䪷⺳齉☢埠◇紇㎁ն 儗䥊⼔岑⪍⯳冫▽2023䇗瑭㍌㰚䈲仼儗僄╚金氳䇯⼔㲙䢓⽰眷⮷⺱休㶩院㏐⵲仼沠䡗Ꝛ氳炙◬䇯⼔䄬㏜簄⭴⯥渤䓪岑䈲⮇冫ն☮篸⪩꜄丘䩺© 2024 Sensor Tower Inc. - All Rights ReservedUS$613MUS$369M2023䇗瑭㍌㰚䈲䇯⼔㲙䢓㏇Facebook⽰Instagram┼㛻䇖⺐氳䤸䷒鱳⮽鲤10☛紇⩕ն⪭╈㏇Instagram⪦䤸䷒▽6.13☛紇⩕奃Facebook냖⭴66%ն鲹熨䗯⬅顖狪丞╄瑭㍌㰚䈲ն㏇仼儗Instagram奃Facebook催⹨䇯⼔㲙䢓ꪂ浫䇯⼔䤸䷒䔅겜 2023䇗瑭㍌㰚䈲⺨峗鷺氳䇯⼔䤸䷒䔅겜© 2024 Sensor Tower Inc. - All Rights Reserved2023䇗瑭㍌㰚䈲╵㛿꥘㍙氳䤸䷒겜飃鲋⪭☽䢦僗䇯⼔㲙䢓鱳⮽3100┒紇⩕ն◘뀐鴳氳䔅䤸䷒겜䪷⺳瑭2⛙㱚佭Facebook㏇仼儗僄㛻氳䇯⼔㲙䢓(1100┒紇⩕)ն㏇䪷⺳⯥ⶇ氳⪭㱚䇯⼔㲙䢓╈Spotify㵨僄㛢것畀榫◇Instagram(91%)縡Temu⮟佭僄ꄆ鈼Facebook氳䇯⼔╚냖鱳58%氳것畀榫◇院峗鷺ն╵㛿꥘㍙⽰◘뀐鴳佭仼儗Facebook⽰Instagram峗鷺僄㛻氳䇯⼔㲙䢓䇯⼔䤸䷒䔅겜 2023䇗瑭㍌㰚䈲⺨峗鷺䇯⼔䤸䷒䔅겜╵㛿꥘㍙◘뀐鴳SheIn Group LimitedSpotifyTemu (Whaleco Inc.)Adobe Systems鳞㚖㶻Recruit Holdings Co.Mynavi Corporation└佔US$4MUS$9MUS$9MUS$7MUS$8MUS$7MUS$18MUS$15MUS$15MUS$22MUS$3MUS$1MUS$3MUS$9MUS$9MUS$9MUS$2MUS$6MUS$11MUS$9M䇯⼔䤸䷒䔅겜$31M$27M$21M$20M$16M$16M$16M$12M$10M$8M©  Sensor Tower Inc. - All Rights Reserved© 2024 Sensor Tower Inc. - All Rights Reserved2023䇗瑭㍌㰚䈲╵㛿꥘㍙㏇┼㛻䇖⺐䔅⪦䤸䷒▽3100 ┒紇⩕氳䇯⼔ն㵒奃全洇Instagram伺侁催⹨院꥘㍙氳ꪂ浫것畀ⶭ奃鱳⮽70% 냖◇⪭㱚䢦僗䇯⼔㲙䢓ն院⿁撿✳榫▽469╄斻攑䇯⼔碜免⺱休36%氳䇯⼔것畀榫◇⹠䄭⭴车┚亹崅注⪩氳⟔䕜⪭╈辑朆僄㞑氳佭䅠勗䧍氳鿯䈙䇯⼔ն⿁撿纺扦╵㛿╵㛿꥘㍙㵨것畀ꄆ憠䤸䷒㏇Instagram䇜纺扦⭴车⽰亹崅眷䇯⼔// // // // // // //70%30%1%9%3%22%37%28%䷚再䅆拨撴䅆ꛔ䫙䅆Reel湿鈼겐鈼겐䅆鯺䲭顛$31M 瑭㍌㰚䈲$155K$105K夷仼䤸䷒겜䧝峗鷺䇯⼔眷㑔䇯⼔겜54.9┒紇⩕ 傃⩞ꄈ9900┒埠䇯⼔겜35.4┒紇⩕ 傃⩞ꄈ7100┒埠䇯⼔겜14.5┒紇⩕ 傃⩞ꄈ2900┒埠©  Sensor Tower Inc. - All Rights Reserved© 2024 Sensor Tower Inc. - All Rights Reserved2023䇗瑭㍌㰚䈲◘뀐鴳㏇Instagram┚Facebook┼㛻䇖⺐⪦䤸⪍2700┒紇⩕✳榫▽674╄斻攑氳䇯⼔碜免釙沲㛢鱳38╄㯹⿁撿ն㏇鲹◙㯹⿁撿╈◘뀐鴳催嫱ꄆ丘㰅⫂㳋❇㞝Prime VideoյAmazon Music⹖Audible◲⿁ն⿁撿纺扦◘뀐鴳⛼╙仼儗䄬㏜瑭◅㛻䇯⼔㲙䢓◘뀐鴳ꃾ榫▽㲋⯆⴬峗鷺篯⺭瓀樋全䶺䧏熨眷竴㛢氳◲⿁⹖僜ⱷAmazon.com簧⺭Prime VideoAmazon MusicKindleAudibleAmazon PhotosShop AmazonAmazon Web ServicesAmazon AdvertisingAmazon Fire Tablet94%69%55%38%67%69%53%55%99%39%6%31%45%62%33%31%47%45%1%61%Total Spend$10M$4M$4M$3M$2M$2M$636K$612K$291K$279K㏇◘뀐鴳氳⚜㛢◲⿁╈Prime Video藜䐂氳䇯⼔겜飃鲋▽⪭㱚丘㰅僜ⱷ䡝◲⿁ն◘뀐鴳㵒Prime V i d e 氳 䫠 䇯 ⭓ ╲ 㱮 ⪓ ❤ 顽Instagram篺䅻㏇院峗鷺䤸䷒懷ꠅ 䏆 鈼 ⫂ 㳋 氳 䇯 ⼔ 碜 免  㞝Gridman Universeն⺁┉亡ꪫ◘뀐鴳㏇瑭㍌㰚䈲╙Shop Amazon䤸䷒鰏㛢䇯⼔ն❇㞝㏇Facebook峗鷺┕氳랫◑➢ꛖ孨ⲁն䤸䷒겜⯥ⶇ氳㯹⿁撿/◲⿁© 2024 Sensor Tower Inc. - All Rights Reserved䩺鈸㴕㏇2023䇗10僖1仼舘2024䇗1僖僿ꠑ╵㛿꥘㍙⽰◘뀐鴳㏇仼儗⼏⹾僄㛢氳㒮䄬 (┱◺յ㛻ꡊյ⺳⹿㷒յ嘦帶⽰ⶉ蜗) 䤸䷒▽Instagram⽰Facebook䇯⼔┼㳄⪝⺚氳䇯⼔䤸䷒♷겜㏇鲹◙㒮䄬⭓╲┘注┕┖❇㞝㏇┱◺┼㳄⪝⺚氳䇯⼔䤸䷒♷겜⮇⮷╙23%⽰22%ն豓抆㏇⪭☽㒮䄬┼㳄⪝⺚氳䇯⼔䤸䷒♷겜僗䢦䄑䋳⛙☽♜㵨顫ꄌ⮇鿥簄⼏⹾僄爳㳢㏐⵲氳⢢嫏䇜┘♑⼏䙬㛚ն╵㛿꥘㍙⽰◘뀐鴳齉㵨䇯⼔䤸䷒꥘╈㏇仼儗☕⹾僄㛢氳㒮䄬㏐杼⮇䄭 䤸䷒겜僄냖氳⵲㓊 䧝Facebook┚Instagram䇯⼔䤸䷒䔅겜阞畀©  Sensor Tower Inc. - All Rights Reserved©  Sensor Tower Inc. - All Rights Reserved|© 2024 Sensor Tower Inc. - All Rights Reserved㏇仼儗䄬㏜Instagram奃Facebook催⹨䇯⼔㲙䢓ꪂ浫 2023䇗瑭㍌㰚䈲仼儗氳䇯⼔㲙䢓㏇Instagr