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湡䔶1.갉錠곸爢❜ⴀ嵳嚋ⲃ1.1

⚎⽂❇㖑⼓1.2

务⚎⻌ꬋ㖑⼓1.3

䬘繠㖑⼓1.4

妍崍㖑⼓1.5

⻌繠㖑⼓01-032.掚꡶⼓㚖㣢鿈梖㹻錜㻋2.1

⚎⽂❇㖑⼓
ˋ
OmiծLitmatchծHagoծ Weverse2.2

繠崍㖑⼓
ˋ
BIGO
LIVEծTIYAծClubhouseծ Twitch
2.3

务⚎⻌ꬋ㖑⼓
ˋ
YallaծimoծSango
2.4

妍崍㖑⼓
ˋ
Upliveծ Azar

3.ⴀ嵳鍒Ɀ倰呩䭷⽂4.䎾欽ⴀ嵳䧭⸆㹊騨5.갉錠곸爢❜馋⸷곫崵4.1

Yalla4.2

Oasis
4.3

Castbox5.1

䪮助馋⸷5.2

❡ㅷ馋⸷5.3

䋑㖞馋⸷3.1

㡮緸䪮助鍒Ɀ倰呩3.2

岌㬛⛙ⴀ嵳Ⱙ㘗⚌⸉㖞兞3.3

❡ㅷⴀ嵳劥㖑⻊倰呩3.4

ⰻ㺂㹎呍鍒Ɀ倰呩04-0607-0910-1213-1516-1920-2324-2627-2829-3334-394041424344454647갉錠곸爢❜ⴀ嵳嚋ⲃChapter
1⚎⽂❇㖑⼓务⚎⻌ꬋ㖑⼓䬘繠㖑⼓妍崍㖑⼓⻌繠㖑⼓X갉錠곸爢❜䋑㖞嚋ⲃ ˊ ⚎⽂❇㖑⼓絑崸暵䖄
絑崸〄㾝䚪⡤鳅䘯⡎玐䏞ぐ䒗氋䞔た假康⚌䘯鸟㢕蔼•⼓㚖䚪⡤絑崸㟞鸟䘯կ⚎⽂千湡⵸僽Ⰼ椕絑崸㟞鸟剒䘯涸㖑⼓⛓♧2022䎃㖑⼓㹊꣢GDP㟞Ɤ5.1%կ•㖑⼓封㾝䊵䒗僈儑կ2022䎃倝⸈㗗ծ俒蜟➃㖲GDPⴔⵆ⚹79426繠⯋ծ42939繠⯋罈䮞♸馊⽂ⴔⵆ⚹2172繠⯋ծ1104繠⯋痦♧ぜ♸剒た♧ぜ湱䊵72⦔կ•假康⚌⚹佅叙❡⚌կ氋䞔⵸嫦䎃紨1.37➉➃妃霄㹐氋䞔务ⶢ꣭荛2900♰2020䎃2022䎃䘯鸟㢕蔼奉✫1.15➉➃妃곫雦2023䎃模Ⰼ䛪㢕䎇絩絯㟞Ɤկ⚎⽂❇㖑⼓2009䎃荛2028䎃獴⸓✽翫緸欽䨪侨ꆀ㟞Ɤ馋⸷涰♰➃数据来源：Statista➃俒暵䖄
➃〡絕匬䎃鲽⚂䘯鸟㟞Ɤ露鎊♸㸺侅㢴呋⚂❜⿸ⴔ䋒•➃〡絕匬䎃鲽կ⚎⽂千㖑⼓䚪➃〡6.85➉➃ぐ㕂35㿨⟄♴➃〡⽑36.7%60㿨⟄♳➃〡⽑5.9%կ•㾀字㢴⥌㤀号倛Ⱎ侅♸⡱侅կ⚎⽂千字偛务⽂䀙字偛♸끩勻偛⽑⚺㼋⡙縨կ⽪㽲僽琁倛卌侅熙剒㢴涸㕂㹻岲㕂僽剒㣐涸⡱侅㕂㹻螨䖒㺉太僽⚎⼱椕䭆剣剒㢴㣔⚺侅熙涸㕂㹻կ•露猫㢴呋薉俒⢪欽罏鵂⼱կⰟ剣薉露ծ馊⽂露ծ岲露ծ끩勻露ծ⽪㽲露ծ罈䮞露ծ綇歒露ծ叐㚅㻠露ծ螨䖒㺉露ծ宪露10猫⚺銳露鎊Ⱖ务倝⸈㗗ծ끩䬘銯千ծ螨䖒㺉鿪剣鵂⼱涸薉俒⢪欽罏կ緸絞暵䖄
匹翫緸兜⿺桧㟞Ɤ鴽鸟⽪㽲⚹Ⰼ椕㟞Ɤ剒䘯涸䎾欽䋑㖞⛓♧•匹翫緸兜⿺桧⼓㚖ⰻ䊵䒗㣐կⰌ㖑⼓匹翫緸兜⿺桧⚹75.6%㾩✵Ⰼ椕务♳宐䎂告끩勻銯千ծ倝⸈㗗ծ螨䖒㺉ⴔⵆ鴪奉93.8%ծ92%ծ91%⚹Ⰼ椕㣢鿈宐䎂կ•匹翫緸欽䨪㟞Ɤ鴽鸟欽䨪㖈絁傞ꢂ鳅ꟋկⰌ㖑⼓匹翫緸欽䨪2022䎃鴪奉5.16➉➃䎃㟞Ɤ桧䱹鵛5%կ獴⸓匹翫緸兜⿺桧匧넞⽑霪㖑⼓䚪匹翫緸欽䨪涸97.2%կ姼㢪37.5%涸匹翫緸欽䨪㖈絁傞Ɤ馄鵂3㼭傞Ⱖ务21.5%涸欽䨪嫦㣔㖈絁傞Ɤ鴪奉5⚡㼭傞⟄♳կ•⽪䏞㽲銯千康䧬♴鲿ꆀ剒넞⽑⚎⽂千㖑⼓獴⸓康䧬♴鲿䚪ꆀ涸38%僽Ⰼ椕㟞Ɤ剒䘯涸䎾欽䋑㖞⛓♧կ0.00200.00400.00600.00200920102011201220132014201520162017201820192020202120222023202420252026202720281갉錠곸爢❜䋑㖞嚋ⲃ ˊ ⚎⽂❇㖑⼓䎾欽暵䖄
갉錠곸爢❜⽑䎾欽䋑㖞⚺崨ⰻ㺂ざ錞銳宠鳅넞• 갉錠곸爢❜㯮⡤⽑⚺㼋կ2022䎃⚎⽂千⵸⼧㣐♴鲿䎾欽务剣7⚡鿪⚹㹊傞갉錠곸爢❜㯮⡤Ⱖ务䱗ぜ⵸♲涸⚹CapCutⶨ僥嵳㢪晜ծTikTokծFacebookկMeta禹❡ㅷ⼝괄剒㣐 TikTok姻㖈䘯鸟鷅饮կ• 务㕂ⴀ嵳䎾欽「奉䋑㖞鷅䰌կ爢❜곭㚖妅翸꧋㔙♴涸HagoծBIGO
LIVE㬛⛙곭㚖涸BilibiliծResso康䧬곭㚖涸⾲牟ծ Mobile
Legends:
Bang
Bang瘝鲱⟝䊨Ⱘ곭㚖涸SHAREit薷㶩䘯⠛瘝կ• ⰻ㺂ざ錞銳宠⸈䔂կ倝⸈㗗2022䎃䎃劣鸑鵂用岁銳宠䎂〵ꅷ》䲃倶ꣳⵖ剣㹲ⰻ㺂㖈爢❜㯮⡤♳ⴀ梡UGC⟄⿺ⰻ㺂䲀虛碫갉錠곸䎾欽꨽銳靈侮劥㖑ⰻ㺂瘻殜ㄤⰻ㺂䲀虛皾岁䎇鵳遤荈⸓ㄤ➃䊨涸ⰻ㺂㹎呍կ馋⸷䚪絕
爢❜歏㉁㟞鸟Ⰼ椕剒넞⡙縨爢❜⽑䰘倝ㅷ嚸껷•爢❜歏㉁垷䒭䱹「䏞넞կ2020䎃⚎⽂千歏㉁䋑㖞錞垷⚹1090➉繠⯋Ⱖ务爢❜歏㉁餑柄✫鵛480➉繠⯋⽑嫱紨44%կ研靈叅剣45%涸⚎⽂千欽䨪䡦䠑⢪欽爢❜㯮⡤鵳遤餝暟鵴馄Ⰼ椕䎂㖲侨⧩35%կ•㢴⚡㛇✵㖑椚⡙縨涸爢❜㯮⡤䘯鸟㟞ꟋWhoo,
Tomotomo,
Jagat,
BFF瘝涻㖈倝❡ㅷ嚸껷կ•霪㖑⼓Ⳝ⛖䨾剣㕂㹻涸倝䎾欽嚸⽀⵸❀鿪剣⚙⚡䧴⟄♳涸ꛏ㼆䎃鲽嶊餩罏涸⡙縨爢❜❡ㅷկ⚎⽂❇䋑㖞♳嫱鳅瑲ⴀ涸♧❈⚥㕂ⴀ嵳App SHAREit,
Hago,
Resso瘝倝⸈㗗瘝㢴㕂㹻嚸⽀痦♧ぜBFF2갉錠곸爢❜䋑㖞嚋ⲃ ˊ ⚎⽂❇㖑⼓vivo19%OPPO18%SAMSUNG14%Xiaomi10%iPhone9%Others30%WIFI57.27%4G/5G37.35%Others2.85%3G2.54%劼㘗侨䰘緸絞⽑嫱㖞兞峯㻋• 务㕂㕂❡䩛劼⽑研馄鵂47%涸䋑㖞կ⚎⽂千㖑⼓ぐ⚡劼㘗䋑㖞⽑剣桧⵸㔋⡙务剣♲㹻⚹务㕂⟱⚌ⴔⵆ僽
vivoծOPPO⟄⿺Xiaomiկ• ⚎⽂千㖑⼓♸务㕂㣐꣣涸劼㘗ꅾざ桧剒넞կ⚎⽂千♸务㕂㣐꣣劼㘗ꅾざ桧鴪奉22.3%կ• 欽䨪剒䌢⢪欽涸䩛劼劼㘗⚹vivo
Y3OPPO
A5
⟄⿺OPPO
A16կ⚎⽂❇㖑⼓ぐ劼㘗䋑㖞⽑剣桧• 4G/5G緸絞♸WIFI欽ꆀ㖲邂կ⚎⽂千㖑⼓涸넞鸟獴⸓緸絞4G/5GㄤWIFI⽑嫱ⴔ⚹ⵆ37.35%ㄤ57.27%湱嫱✵Ⱖ➭㖑⼓鳅⚹㖲邂կ• 5G⢪欽ꆀ䱗㖈Ⰼ椕ぐ㖑⼓痦♲⡙կ⚎⽂千涸5G⢪欽ꆀ⚹11.17%➑妃✵务㕂㣐꣣ㄤ⻌繠㖑⼓կ• 猖㖞♸歏㉁湬乄剒「妅鵓կ⚎⽂千㖑⼓涸㹊傞갉錠곸爢❜㖞兞务猖㖞ㄤ歏湬乄ⴔⵆ⚹痦♧ㄤ痦✳ぜկ• K姐ㄤ㖈絁侅肫䘯鸟㟞Ɤկ㢴➃㖈絁K姐䕎䒭涸爢❜⟄⿺㖈絁侅肫匹⸓⚹Ⰼ倝㟞Ɤ涸갉錠곸❡ㅷ䎾欽㖞兞կ⚎⽂❇㖑⼓緸絞⽑嫱掚꡶㖞兞倝Ⱓ㖞兞猖㖞湬乄歏㉁湬乄匹⸓乄㹐㖈絁K姐䨻㖈絁侅肫⚎⽂❇㖑⼓갉錠곸䎾欽㖞兞馋⸷㡮緸峯㻋*岤侨䰘勻彂✵㡮緸鷥》荈2023䎃2-4剢絡雦侨䰘3갉錠곸爢❜䋑㖞嚋ⲃ ˊ 务⚎⻌ꬋ㖑⼓絑崸暵䖄
넞䏞⣜饆瀖屘餴彂㕂㹻ꢂ餴彂ゎꆀ♸絑崸〄㾝䊵䒗㣐• 氋䞔た絑崸䘯鸟封㾝կ务⚎⻌ꬋ㖑⼓㖈2022䎃絑崸㟞Ɤ5.2%⚹2016䎃た絑崸㟞鸟剒넞涸♧䎃告僽⤜⛔䧶✰〳腊⠔絛霪㖑⼓絑崸封㾝鸣䧭䕧ㆇ곫崵2023䎃絑崸㟞Ɤ桧⚹3.5%կ• 絑崸ꅾ䏞⣜饆✵瀖屘餴彂կ鸑餗芲胆⟄⿺䧶✰䨾䌄勻涸腊彂⟟呔♳⼮⤛鵳✫尪暵꣚䬘⠭ծ号䬘⯘ծ꣚翫ꁽ瘝瀖屘❡㕂涸絑崸封㾝㖑⼓㣐ꆀ餴❡鄄筛䏎䫏Ⰶ奉㛇炄霃倶䒊霃⛓务կ• 絑崸封㾝匧䏞♶䎂邂կ➃㖲GDP➑⚹7562繠⯋嵳弩Ⱉ㕂(GCC㕂㹻)
絑崸鳅⚹封鴪Ⱖ务⼦㝜㼷2022䎃➃㖲GDP