中国欧盟商会商业信心调查2024（英文）

European Union Chamber of Commerce in China www.europeanchamber.com.cn The information contained herein is based on input and analysis from January to April 2024.The information is provided for informational purposes only and should not be construed as business or legal advice on any specific facts or circumstances. No users of this report should act or refrain from acting on the basis of any content included without seeking appropriate professional advice.The European Union Chamber of Commerce in China does not assume any legal liability or responsibility for the accuracy and completeness of the information provided in the report.© 2024 European Union Chamber of Commerce in China, all rights reserved. This study may not be reproduced either in part or in full without prior written consent of the European Union Chamber of Commerce in China.Cover image © Harry Zhang, European Union Chamber of Commerce in China, all rights reserved.TABLE OF CONTENTS ExECUtivE SUmmary..………………………................................................…...………………11 CONCErNS OvEr ECONOmiC HEaDWiNDS iNtENSiFy aS 2023 FaLLS SHOrt OF ExPECtatiONS...............................................................................................................................31.1 Value of reinvestments decreasing...................................................................................................................................................3 1.2 China no longer the obvious choice for all ....................................................................................................................................4 1.3 Domestic players also shifting some investments out of China............................................................................................7 2 WitH zErO-COviD NOW OvEr, ECONOmiC iSSUES arE NOW iN PLaiN SigHt................82.1 Zero-COVID no longer to blame for everything...........................................................................................................................8 2.2 Concern increases over China’s economic slowdown ............................................................................................................9 2.3 Macroeconomic factors also weighing on profit margins.......................................................................................................10 2.4 Persistent weak demand exacerbating overcapacity and competition............................................................................11 2.5 Mild improvement in company revenues......................................................................................................................................13 2.6 Profitability takes a hit..........................................................................................................................................................................14 3 BUSiN