对越野车的渴望意味着更大的“老年乐趣”汽车市场（英）

Insights on Car PurchaseDecision – Off-Road (2025)TengYi Research InstituteDesire for Off-RoadMeans Bigger “Elderly Fun” Vehicle Market AuthorsDirector/Chief Analystzhoulijun1@yiche.comLijun ZhouIndustry Analystgaoying1@yiche.comYing GaoIndustry Analystshibenya@yiche.comBenya ShiOver the past two decades or so, Chinese people’s livelihood improved dramatically and Chinese families’ use of cars on a daily basis has been popularized. That meant that more and more buyers purchased vehicles because they wanted to “go out and have fun,” and many of these buyers had desire to go on long road trips or off-road adventures. Driving along China’s frontier for a few months and catching a glimpse of all that beauty along the way over thousands of square km of land is a long-cherished wish of many Chinese people;In May and June, a retired veteran cadre in Shanghai on the coast of the East China Sea drives a TANK 500 through the hazy Wuyi Mountains, Nanling and other hilly areas, zooms onto the Yunnan-Guizhou Plateau, hastily returns to his former educated youth to the countryside location, and drank a bowl of hot Yunnan cross-bridge rice noodles at the home of children of his love who he had the heart to abandon. While Humming “The Moon Represents My Heart”, he traverses through the potholed Hengduan Mountains and climbed the Qinghai-Tibet Plateau, the roof of the world. While crossing the icy and snowy Kunlun Mountains, he takes a detour to the Galwan Valley and lit a few cigarettes for the young heroes. After crossing a large desert area, he finally sees Tarim River and his old colleagues who had prioritized aiding Xinjiang over marriage and waiting for him for a long time by the oil well. The brothers lit a bonfire, cut the watermelon, and sing old songs until they get tired from which point he continues eastward towards the rising sun. On the Inner Mongolia Plateau, he steps on the gas pedal and zooms past the Helan Mountain, Yin Mountain, Yan Mountain and Daxing’an Mountains until he reaches China’s northernmost point of Mohe. It’s early September, the Daohu-axiang No. 2 rice he reserved ripe at the perfect time, and he picks up a few hundreds of pounds, and blast through the three plains all the way south to Shanghai, and parks his car in the premium car wash near Tomson Yipin;Desire for off-road: buyer preference on vehicle’s ability to traverse, breakaway or wade during complex road conditions such as mountain, snow and desert driving The Moon Represents My HeartBased on mainstream categorization of relevant off-road use case scenarios, we define desire for off-road as buyer preference on vehicles’ performance capabilities such as the ability to traverse, breakaway or wade during complex road conditions such as mountain, snow and desert driving;This report is mainly based on online research from TYRI with more than 70,000 data samples in 2024 and references TengYi Big Data and TYRI offline research data. Desire for Off-Road SchematicWadeBreakawayDesir