2025全球汽车消费者研究报告（英）-德勤

2025 Global Automotive Consumer StudyKey Findings: Global Focus MarketsJanuary 20252025 Global Automotive Consumer Study | Key Findings: Global Focus MarketsThe global automotive industry is undergoing a tremendous amount of change at an unprecedented pace. At the center of this change sits a consumer with rapidly evolving expectations of the mobility experience. Brand loyalty is taking center stage as emerging manufacturers with strong value propositions threaten to disrupt the dominance of traditional players in many global markets.Electric vehicle sales momentum has slowed, but the longer-term need to move toward zero-emission transportation remains clear. Software-defined vehicles are affecting every aspect of the automotive value chain, requiring manufacturers to reimagine how cars are designed, built, sold, and driven. Connected vehicle features and advanced driver assistance systems (ADAS) are making mobility safer and more engaging. Artificial intelligence is powering an emerging generation of autonomous vehicle fleets, offering consumers new choices to move beyond personal ownership in favor of mobility-as-a-service (MaaS) solutions.At the same time, vehicle transaction prices have reached new heights, exacerbated by pandemic-induced inventory shortages and supply chain shocks. This situation continues to impact cost-conscious consumers who are still digesting the negative effects of a prolonged period of high interest rates on their financial capacity.Manufacturers and suppliers are also facing operational headwinds as they struggle to reduce manufacturing cost and complexity. Some of whom are recognizing they cannot maintain their competitive momentum alone, signaling a new era of ‘co-opetition’ to optimize limited resources for mutual benefit while lowering their risk exposure.In addition, global trade tensions, tariffs, shifting regulatory policies, and labor disputes in some markets have the potential to change the way in which manufacturers view global supply chains, manufacturing footprints, and global growth opportunities. Dear reader,In an effort to provide considerations for the auto industry as it navigates these intersecting issues, we developed our annual Global Automotive Consumer Study over a decade ago as a tool to view the sector through a consumer lens. As many industry executives have echoed through the years, the auto sector starts and ends with the consumer. As such, we have expanded the reach of the study this year to capture the opinions and behaviors of more than 30,000 consumers in 30 countries around the world.We have focused this report on eight of the largest global auto markets, presenting key insights in four sections, covering electric vehicle adoption, future buying intentions, connectivity, and shared mobility. For more information, including a deeper dive of study results for all participating countries, please click here to access the online interactive dashboard. We hope you find the insights conta