人才市场概览-薪酬展望-人才管理（第九期）(英文版）-毕马威

Hong Kong Employment Outlook 2025Employment Trends Survey KPMG People Services Headcount Expectations | Salary Outlook | Talent ManagementNinth Edition 2Hong Kong Employment Outlook 2025© 2025 KPMG Tax Services Limited, a Hong Kong (SAR) limited liability company and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee.Evolving business needs, shifting workforce demographics, and technological advancements will drive Hong Kong's employment market. Organisations will need to strike a balance between the optimisation of their operations and the evolving expectations of the workforce for long-term success. David Siew Head of People Services, TaxKPMG ChinaForeword3Hong Kong Employment Outlook 2025© 2025 KPMG Tax Services Limited, a Hong Kong (SAR) limited liability company and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee.Executive summary A cautious employment market24% of all respondents expect their organisations’ workforce to increase in 202544% of C-level respondents anticipate headcount expansion in 2025, showing more optimism14% of respondents indicated a job move in 2024 – a three year low35% of respondents expect to hire in marketing and branding, more than double last year's figureShifting priorities – Stability is increasingly sought after74% Respondents were more conservative this year regarding their salary outlook, with39% of respondents put stability as their top non-monetary factorThe percentage of respondents citing compensation packages as their top driver for seeking a new job has declined toexpecting a pay rise in 2025 against 78% in 2024.when choosing a new employer – up from 31% in 202465% in 2025 from 77% in 2023Talent demand adapts to market conditions97% of C-level and HR respondents experienced challenges in hiring the right talent51% of organisations are sourcing talent from the Chinese Mainland53% of organisations have adopted generative AI in their organisations in the past 12 monthsof respondents cite flexible work and work-life 49% balance in their top non-monetary benefits4Hong Kong Employment Outlook 2025© 2025 KPMG Tax Services Limited, a Hong Kong (SAR) limited liability company and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee.Key takeawaysWhilst C-suites retain a more optimistic view of increasing or maintaining headcount, the increasing uncertainty creeping in suggests that employers will be more cautious in a challenging market. Lower numbers of job movers in 2024 also suggest a quieter employment market.Organisations are seeking to bolster sales performance whilst maintaining operational efficiency. This year’s results have also seen marketing and branding emerge as a