2020双十一白皮书——趋势洞察

20202020.111202020182019202020192018202032009-201320142015201620172018201920205672010203040590102030405ꟷꟷꟷꟷꟷ10…111……12200+13O2OO2OO2O14ꟷC2Mꟷ✓✓✓ꟷꟷꟷC2Mꟷ 152711.11- 0 31603040502ꟷꟷꟷꟷ01173X5Xvsvs4X5Xꟷꟷ231250+21900+18/KOL/30050019205Gꟷꟷ2102040503ꟷꟷꟷꟷ01ꟷ22--23…ꟷꟷꟷꟷꟷꟷ 2425ꟷꟷ26KOLKOLx bilibiliupup7010wup&30upBilibili270205030104ꟷꟷꟷꟷ28…2947381.1ꟷꟷ12330/10.2111.1-11.11200+ 11.1-11.390090012.01-03.01/800-20011.1-11.340031…32LBSLBS3D330203010405ꟷꟷꟷ3450%3536IPIPꟷꟷ70,000+x 1,000+x emoji50,000+x Farmer Bob1,000+2020.11.11 12:00375,000+9,000+UV36059360+10,000+99.99%ꟷ2020.11.11 12:0038ꟷC4,000+30,000+1,000+0004,000+2020.11.11 12:0039ꟷMORRORART1,000+OLED100+3Pro8K900+KTV1,000+2020.11.11 12:00OLED40ꟷSrillex2,000+UVPocket 25,000+LemonBox2,000+1,000+2020.11.11 12:002020.11.11 12:0041/3000804243K12345ꟷꟷꟷꟷꟷꟷꟷꟷꟷꟷꟷV2112344647AIPLꟷꟷꟷꟷꟷꟷꟷꟷꟷꟷꟷꟷAnshuman PandeyAnshuman.Pandey@kantar.comStacey LiStacey.Li@kantar.comYvette ZhangYvette.zhang@kantar.comLilian Gao助理Lena Tian Cheryl Zhou