2025年产品内容体验报告：消费者需求、健康理念升级及新兴技术探索（英文版）-尼尔森IQ

© 2023 Nielsen Consumer LLC. All Rights Reserved.1The 2025 Product Content ExperienceNavigating Shopper Needs, Wellness Priorities, and Emerging Technologies© 2023 Nielsen Consumer LLC. All Rights Reserved.Welcome to the 2025 Product Content Experience The global consumer market remains in flux, shaped by the aftershocks of socioeconomic disruptions. Lingering economic uncertainty has heightened shopper focus on value and financial stability, even as inflation slows. The demand for essential goods, coupled with a cautious approach to discretionary spending, highlights a landscape where shoppers are prioritizing necessity overindulgence. Beyond economic factors, shoppers are also redefining their priorities. Health and wellness have taken center stage, with consumers demanding greater transparency and better access to products that align with their personal values and health goals. Meanwhile, the rise of omnichannel retail continues to blur the lines between physical and digital shopping, pushing brands and retailers to deliver seamless, connected experiences across platforms.Emerging technologies are reshaping convenience, with quick commerce and third-party apps gaining traction for their ability to deliver speed and personalization. At the same time, the growing influence of social media as a shopping channel is revolutionizing how consumers discover, evaluate, and purchase products. To thrive in this dynamic landscape, brands and retailers must embrace innovation while meeting the evolving needs of health-conscious, value-driven, and tech-savvy shoppers.Marsha McGraw, Global Head of Partnerships and Verticals © 2023 Nielsen Consumer LLC. All Rights Reserved.3ContentsShopper Priorities and Financial Challenges in 2025Health and Wellness Revolution in 2025 Expanding Omnichannel Landscape in 2025Apps in 2025: Quick Commerce and Third-Party AppsBridging the gap : The Connected Shopper in 2025411172937© 2023 Nielsen Consumer LLC. All Rights Reserved.4Shopper Priorities and Financial Challenges in 2025In 2025, rising food costs and inflation remain central to the shopper experience, significantly influencing purchasing behavior across all FMCG categories. As consumers contend with higher grocery bills, price sensitivity drives shifts toward private label options, discount stores, and value-centric decision-making. Simultaneously, inflation impacts categories differently, with discretionary goods like confectionery and pet food experiencing sharper price increases compared to essential items such as healthcare products and fresh food. For both retailers and brands, these trends underscore the critical importance of aligning product offerings, pricing strategies, and content transparency to address evolving consumer needs and expectations. By understanding these dynamics, businesses can better position themselves to foster shopper loyalty in a challenging economic environment.14© 2023 Nielsen Consumer LLC. All Rights Reserved.5Source: NIQ, Global Str