牛津经济研究院-衡量从使用TikTok的美国企业中受益的工作岗位数量（英）

1 MEASURING THE NUMBER OF JOBS THAT BENEFIT FROM US BUSINESSES USING TIKTOK REPORT FOR TIKTOK US MARCH 2025 2 About Oxford Economics About Oxford Economics was founded in 1981 as a commercial venture with Oxford University’s business college to provide economic forecasting and modelling to UK companies and financial institutions expanding abroad. Since then, we have become one of the world’s foremost independent global advisory firms, providing reports, forecasts and analytical tools on more than 200 countries, 100 industries, and 8,000 cities and regions. Our best-in-class global economic and industry models and analytical tools give us an unparalleled ability to forecast external market trends and assess their economic, social and business impact. Headquartered in Oxford, England, with regional centers in New York, London, Frankfurt, and Singapore, Oxford Economics has offices across the globe in Abu Dhabi, Belfast, Chicago, Dubai, Dublin, Hong Kong, Los Angeles, Mexico City, Milan, Paarl, Paris, Philadelphia, Sydney, Tokyo, and Toronto. We employ 700 staff, including more than 450 professional economists, industry experts, and business editors—one of the largest teams of macroeconomists and thought leadership specialists. Our global team is highly skilled in a full range of research techniques and thought leadership capabilities from econometric modeling, scenario framing, and economic impact analysis to market surveys, case studies, expert panels, and web analytics. Oxford Economics is a key adviser to corporate, financial and government decision-makers and thought leaders. Our worldwide client base now comprises over 2,500 international organizations, including leading multinational companies and financial institutions; key government bodies and trade associations; and top universities, consultancies, and think tanks. March 2025 All data shown in tables and charts are Oxford Economics’ own data, except where otherwise stated and cited in footnotes, and are copyright © Oxford Economics Ltd. TikTok US provided the funding for this study. The findings of this research reflect the analysis of Oxford Economics. This report is confidential to TikTok US and may not be published or distributed without their prior written permission. The modeling and results presented here are based on information provided by third parties, upon which Oxford Economics has relied in producing its report and forecasts in good faith. Any subsequent revision or update of those data will affect the assessments and projections shown. 3 EXECUTIVE SUMMARY TikTok has grown rapidly since launching in the US in 2018. It is increasingly leveraged as an important tool by companies including millions of small- and mid-sized businesses (SMBs). With more than 7.5 million businesses among its 170 million active users as of the end of 2024, it provides a space for companies to connect to new customers all around the United States and to other markets. Starting in Novem