品牌价值-最有价值和最强大的制药、医疗器械和医疗保健服务品牌的2025年度报告（英）

Healthcare2025 The annual report on the most valuable and strongest Pharma, Medical Devices and Healthcare Services brandsOur teams have experience across a wide range of disciplines from marketing and market research, to brand strategy and visual identity, to tax and accounting. Unique combination of expertiseBrand Finance, a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales, is the first brand valuation consultancy to join the International Valuation Standards Council. Our experts crafted standards (ISO 10668 and ISO 20671) and our methodology, certified by Austrian Standards, is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the world’s biggest brands to the test every year. Ranking brands across all sectors and countries, we publish over 100 reports annually. Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of 'bridging the gap between marketing and finance'. For more than 25 years, we have helped companies and organisations of all types to connect their brands to the bottom line. Bridging the gap between Marketing and FinanceAbout Brand FinanceThe world's leading brand valuation consultancyFor business enquiries, please contact:enquiries@brandfinance.comFor media enquiries, please contact:press@brandfinance.com+44 207 389 9400www.brandfinance.comBrand Finance Healthcarebrandirectory.com/healthcare  3© 2025 All rights reserved. Brand Finance Plc.ContentsForeword 5David Haigh, Chairman & CEO, Brand Finance Sector Overview 6Valuation Analysis 8Most Valuable Pharma Brands 2025 9Most Valuable Brand: Johnson & Johnson 10Fastest Growing Brand Value: Lilly 11Brand Strength Analysis 12Pharma 13Brand Value & Brand Strength Analysis Medical Devices 15Healthcare Services 17Global Top 250 Hospitals 19Brand Guardianship Index 21Sustainability Analysis 23Brand Value Ranking (USDm) Pharma 25Medical Devices 26Healthcare Services 27Methodology 28Our Services 36 + USD15.5 billion: Johnson & Johnson is the most valuable and strongest pharmaceutical brand + 108% growth: Lilly’s brand value has more than doubled since it entered the weight loss market in 2023 + Medtronic is now the most valuable medical devices brand, overtaking Fresenius + 9 out of 10 healthcare services brands drop in brand value: UnitedHealthcare is the only brand in the sector to increase in valueWeight loss drugs drive pharma brand value growth, but Johnson & Johnson remains on top ForewordBrand Finance Healthcarebrandirectory.com/healthcare  5David Haigh Chairman & CEO, Brand FinanceThe global business landscape is constantly evolving, shaped by economic shifts, technological advancements, and changing customer expectations. In this dynamic environment, strong brands continue to stand as key drivers of business success, enabling organisations to differentiate themselves, attract loyal customers, and b